Islanders dazzled in Balmain, Diesel, and I.AM.GIA at Pre-loved Denim Party

Press Release

The first party of the series saw the Islanders dress head-to-toe in pre-loved denim

As temperatures are heating up in the villa, last night the Islanders dressed to impress in the first party of the series, wearing their favourite pre-loved denim gems from eBay’s shared wardrobe to fit the theme.

The theme was specially chosen to turn heads in more than one way, as it also has an important message behind it. When it comes to production, denim is resource-intensive and can cause pollution and waste, due to high water consumption involved in the process. In fact, one kilogram of cotton - equivalent to the weight of a shirt and pair of jeans - can take as much as 10,000–20,000 litres of water to produce, depending where it’s grown.

A staple in everyone's wardrobe - whether that is the perfect pair of jeans, a vintage oversized jacket, or the increasingly popular jumpsuit - denim is one of the most versatile and durable fashion choices, ideal to be styled and re-styled in so many ways.

Wearing pre-loved denim sourced by eBay’s Pre-Loved Style Director, Amy Bannerman, a selection of stand out looks among the girls included the gorgeous Ruchee who wore a Zara Corset Denim Jumpsuit, where you can shop the look on eBay here. Molly, who continued to catch attention from all the boys, by wearing a Diesel denim mini skirt which she paired stylishly with an Urban outfitters denim corset top. While Catherine showed Zachariah what he has risked missing out on, as she stunned in a Balmain denim dress. 

Among the boys, Andre effortlessly rocked a Wrangler white denim gilet. Stirring up trouble in the villa, bombshell Zachariah kept it casually cool in Cash&Co Cream Jeans, with a similar style available to shop on eBay for those wanting to recreate the look. While, Mitch wore a Wales Bonner Co-Ord Jacket, first seen in season 9, which he paired with Levi Jeans and Blue Nike Jordan’s - available to purchase on eBay from £175 with Authenticity Guarantee. 

eBay’s Pre-Loved Style Director, Amy Bannerman said: “I am confident that denim will never go out of fashion. Eternal style icons such as Princess Diana, Madonna and of course THAT iconic matching moment with Justin and Britney show how this versatile fabric transcends trends and stands the test of time. Unfortunately, denim production is incredibly wasteful and very harmful to the environment so we need to buy denim responsibly. Pre-loved is the best way of increasing the life cycle of each item already in existence and this hardy fabric only improves with age, another reason to choose preloved first! 

We are thrilled to have denim as the pre-loved party theme for season 10, showing the dream denim range all available on eBay; vintage Levi’s, perfectly frayed Balmain, Y2K Diesel low riders, rare Marques Almeida, timeless Jean Paul Gaultier and classic Ralph Lauren.”

eBay and Amy are encouraging viewers at home to take inspiration from the Islanders who stunned tonight in all-things denim, and get their designer denim for just a fraction of the price by opting pre-loved. An alternative tip is to upcycle your denim pieces - don’t overlook old dad jeans, which could be turned into a super cute mini skirt! 

To dress like the Islanders and get your own pre-loved denim outfit, head to the dedicated Love Island pre-loved denim edits for women and men. Some highlight picks from the edits include:

  • GUESS SLEEVELESS DENIM Jacket - £29.99

  • Versace denim bralet - £310.00


  • Vintage Levis Denim Shorts - £18.00

  • Tommy Hilfiger Jeans Crest Flag Mid Blue Trucker Denim Jacket - £81.99

  • Air Jordan 1 Low Washed Denim - £60.00

  • Vintage Wrangler Denim Jacket - £69.99

  • POLO RALPH LAUREN Jeans Blue Denim Relaxed Straight - £17.99


Notes to Editor


  • Catherine - Balmain denim dress, £595.00 from season 08

  • Jess - Reclaimed vintage white denim bralette, £tbc, Light denim mini skirt, £tbc from season 08

  • Whitney - denim butterfly top, £tbc from season 08, I.AM.GIA jean with cutouts £50.00, from season 09

  • Ella - Ksubi x P.E Nation Runaway denim bralette, £6.50 from season 08, I.AM.GIA Jeans £28.00 from season 09

  • Molly - Urban Outfitters denim corset, £15.00, Diesel denim mini skirt £14.00

  • Ruchee - Zara Corset Dungarees £99.99, from season 09


  • Tyrique - COS gilet £25.00, Sunspel classic white T-shirt £73.10, Carhartt Mid Jeans

  • Mehdi - COS denim co-ord (jacket only) from season 08, Maharishi white long sleeve tshirt, Armani Jeans white trousers

  • Sammy - Levi's Blue denim gilet, £20.00 from season 08

  • Andre - Wrangler white denim gilet £28.00

  • Zacharia - Ralph Lauren Denim Shirt, Cream Jeans cash&co, Nike Air Force 1

  • Mitch- Wales Bonner Cord Jacket £175.00 from season09, Champion White Tee, Levi's Jeans Light wash, Blue Jordan