Johnson & Johnson joins growing roster of beauty brands now available on eBay

Press Release

LONDON, 1st OCTOBER  Johnson & Johnson Ltd have entered into an agreement with global marketplace distributor, We Are Pentagon to sell a selection of leading Johnson &Johnson brands on Five of its key brands and their top selling lines will be available from We Are Pentagon on the online marketplace from September.  

eBay is strengthening its branded, ‘buy it now’ beauty proposition attracting top brands who want to expand their reach to eBay’s 24 million monthly active buyers in the UK. The fashion and beauty category on already attracts 6.3 million registered users per week and a make-up product is purchased every two seconds.

We Are Pentagon’s new Johnson & Johnson shop on eBay will feature top selling lines from Neutrogena, Aveeno, Regaine, Listerine, Nicorette and Johnson’s Baby, as well as offer product bundles exclusive to the marketplace.

Lizzi Thomas, Head of Fashion, eBay UK said: “Collaborations like these are a really important step in helping brands reach new customers and test new product propositions. We’re delighted to have We Are Pentagon selling Johnson & Johnson ranges on eBay to meet the demand that exists for their products on our platform.”

Graham Broughton, Managing Director Europe at We Are Pentagon said: “We Are Pentagon is proud to have Johnson & Johnson onboard, and we’re excited to be part of their plan in driving sales even further, helping to expand their reach globally through the eBay platform. We look forward to working alongside Johnson & Johnson and eBay in accelerating online growth.”

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Notes to editors

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2017, eBay enabled $88 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit

About Johnson & Johnson

At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That's why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world's largest and most broadly-based health care company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. We are blending our heart, science and ingenuity to profoundly change the trajectory of health for humanity.

About We Are Pentagon

We Are Pentagon is an end-to-end solution provider that enables brands and retailers to accelerate their online growth through 60+ global marketplaces worldwide.

Using a team of more than 120 ecommerce experts in seven countries worldwide, we optimise and localise data, integrate to new ecommerce platforms, connect stock management and order managements systems to marketplaces, launch and manage online stores, drive ecommerce sales, handle international logistics and returns, and provide multi-lingual customer service in more than a dozen languages.

Our tiered service offering provides retailers with a tailored solution to meet their unique requirements; from a robust technical integration to just one marketplace right through to fully managed online stores across multiple international platforms.

Get in touch to discover how we can accelerate your global online growth.