Wolverhampton entrepreneur becomes face of eBay campaign

Press Release

A local business owner from Wolverhampton has been selected by eBay to appear in the company’s latest advertising campaign, showing off her used clothing sales business which is thriving on the marketplace.

eBay has today unveiled the new advert featuring Vita Kreslina, co-owner of AllHappyCustomers, which will appear on billboards across Wolverhampton.

The entrepreneur started her journey as a market seller in Wolverhampton and, just two years ago, decided to start selling her stock of second-hand clothing and shoes on eBay during the Christmas break. Vita joined eBay UK’s Retail Revival partnership with Wolverhampton City Council in 2018 and has since seen significant growth of her business, with sales worth around £40k since the start of this year.

The Retail Revival programme was designed to help small retailers prosper and expand their reach. Local business owners are receiving dedicated support and a comprehensive training programme to help navigate the increasingly challenging retail landscape. Over the last year since taking part, Vita has seen her business grow on average 290% year-on-year.

The five billboards will appear at the following locations:

  • Grove St,Nr Junc Birmingham Rd, WV2 3BT
  • Stafford St Cannock Rd, WV1 1ND
  • Horseley Fields,Nr Shakespeare St, WV1 3DD
  • Bilston Rd, Opp Retail Park, Wovlerhampton, WV2 2PU
  • Birmingham Road, 203, Wolverhampton C/O Derry St, WV2 3ND 

Vita Kreslina, owner of All Happy Customers, said: “When I found out I would have the opportunity to be featured in eBay’s advert, I was speechless. It feels surreal to see myself on a billboard in the centre of town, but I’m honoured to represent the local business community. 

“The Retail Revival scheme was a fantastic opportunity to meet like-minded entrepreneurs and exchange insights, which has been hugely valuable to improving my eBay store. Since taking part I’ve not only seen financial growth of my business, but also learnt how to maximise the opportunities that the eBay platform provides.”

Rob Hattrell, Vice President of eBay UK, added: “We’re delighted to unveil the new advertising campaign in Wolverhampton following the success of the Retail Revival partnership, which demonstrates what entrepreneurs like Vita can achieve, even in a challenging retail climate. Small businesses are vital to the local economy, and we’re excited to continue to promote their growth and ensure they have the skills and support they need to flourish.”

Councillor Harman Banger, City of Wolverhampton Council Cabinet Member for City Economy, said: “City of Wolverhampton’s small and medium businesses have always shown fantastic entrepreneurial spirit.

“We are delighted Vita and all the other city businesses involved are benefitting so greatly from the Retail Revival programme.

“Our partnership with ebay has enabled them to gain access to experts who have helped their business grow – and we are very proud of their achievements.”

- ENDS -

About eBay

eBay was the first online marketplace. Today, it’s a household name. A regular feature in lists of best loved brands, it connects millions of buyers and sellers, helping customers to find the item they’re looking for from its 1.3 billion listings. With 182 million buyers in 190 markets, trade is fast. The UK website sells a car part every second, and last year the online marketplace saw must-have items like LEGO Harry Potter flying off the virtual shelves every ten seconds. 

This incredible interest directly benefits the small businesses who trade on eBay, giving them access to an audience once unthinkable for a small shop on the high street. Throughout its history, eBay has helped many thousands of small businesses to succeed. Small British firms regularly rank in the top five grossing sellers on’s biggest trading days like Black Friday, and over one thousand British sellers who started with a shop on eBay are now running million pound businesses, providing jobs to people in their communities. 

By partnering with sellers in this way, has helped hundreds of thousands of British entrepreneurs over its 23-year history. As a hub of retail in the UK, the marketplace also continues to welcome top brands to the site – including Currys, Halfords, GoPro, Canon and more. 

eBay also makes it easy for customers to give to charitable organisations. Using eBay for Charity, sellers can donate a portion of their sales and buyers can shop while supporting their favourite causes – adding to the funds that has raised for UK charities to date.                                                                                                                                                             

Did you know?

eBay has 182 million active buyers around the world.

In the UK, eBay serves 26m Brits a month.


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