Today, eBay announces “Showdown: 7s v 10s,” a livestream event taking place on Sunday, 28 June, that brings two of football’s most iconic shirt numbers head-to-head. Throughout the stream, viewers can make their case for No. 7 or No. 10 while bidding on curated football shirts, trading cards and memorabilia tied to some of the greatest players ever to wear each number, creating a real-time collecting experience centred around some of the sport’s most sought-after items.
The interactive event will feature appearances from England and Premier League star Jack Wilshere representing No. 7s and United States Men's National Team (USMNT) and Major League Soccer (MLS) legend Landon Donovan representing No. 10s. Bringing together legendary athletes and passionate collectors, the livestream gives viewers a front-row seat to the players, stories and collectables that have shaped the legacy of both numbers.
“Football fandom is fueled by rivalry, legacy and shared moments,” said Ashish Chhabra, Vice President, eBay Live. “eBay Live brings those elements together by connecting fans, athletes and collectors around memorabilia that defines the sport. With ‘Showdown: 7s v 10s,’ collectors can do more than watch the showdown unfold, they can take part in it through a marketplace experience only eBay can deliver.”
“England has been home to a number of historic players wearing both numbers. I had the privilege of playing in both the No. 7 and No. 10 and I know how much those shirts mean to players and fans alike,” said Jack Wilshere. “Wearing No. 7 for England at a major tournament was one of the greatest honours of my career, and I’m looking forward to seeing the debate No. 7s v No. 10s sparks. eBay Live is bringing that debate to the fans and giving them the chance to celebrate the players while weighing in on the showdown themselves.”
“The debate around No. 7 versus No. 10 has been part of football culture for generations, and now fans finally get a chance to settle it together,” said Landon Donovan. “Showdown: 7s v 10s on eBay Live takes that rivalry beyond the field by bringing the football community, players and historic memorabilia into one place for a live experience built around the passion and competition that make football special.”
A Livestream Showdown for Football’s Most Iconic Numbers
UK fans can tune into the livestream on Sunday, 28 June from 2:30 p.m. – 4:00 p.m. BST. “Showdown: 7s v 10s” will bring one of football’s most enduring conversations to eBay Live, as Jack Wilshere and Landon Donovan join Icons Signed Sports Memorabilia and connect directly with fans ahead of the knockout stages of the world’s biggest football tournament. A second stream for the US market will take place after from 5:00 p.m. – 6:30 p.m. BST.
Top memorabilia matchups for the UK “Showdown: 7s v 10s” include:
Global Icons:
- Wayne Rooney Front Signed Manchester United 2024-25 Home Shirt In Hero Frame (No. 10)
- Eric Cantona Back Signed Manchester United 1994 Away Shirt In Hero Frame (No. 7)
Next Gen:
- Cole Palmer Back Signed Chelsea 2025-26 Home Shirt (No. 10)
- Bukayo Saka Back Signed Arsenal 2025-26 Home Shirt (No. 7)
The Greatest of all Time (GOATs):
- Cristiano Ronaldo 2017 Select “In the Clutch” Prizm PSA 10 Portugal /20 (No. 7)
- Lionel Messi 2010 Panini World Cup South Africa Premium #44 Argentina PSA 10 (No. 10)
Showdown: 7s v 10s forms part of eBay Live’s wider summer football programming, with a series of livestreams running throughout each key stage of the tournament. Fronted by different footballing legends, streams will see icons revisit defining moments from their careers, discuss the summer’s biggest football stories and give fans the chance to discover and bid on signed memorabilia, football merch and iconic pieces from the game in real time. Fans can tune in on the eBay Live “Football Summer Live from the UK” Hub.
Football by the Numbers on eBay:
- Football Fever: In May 2026, eBay.co.uk users searched for "football" more than 2,600 times per hour as excitement built ahead of the World Cup.
- Football Icons In 2025, the top five most-searched football players on eBay.com were Lamine Yamal, Lionel Messi, Cristiano Ronaldo, Erling Haaland, and Kylian Mbappé.
- 7s v 10s: In anticipation of The World Cup, searches for several major players that wore the number 7 and/or 10 increased in May 2026 compared to the year prior (May 2025):
- Luis Diaz – More than 400%
- Sadio Mane – More than 240%
- Lionel Messi – More than 150%
- Vinicius Junior – More than 140%
- Cristiano Ronaldo – More than 110%
- Diego Maradona – More than 110%
- Landon Donovan – More than 110%
- Christian Pulisic – More than 100%
- Luis Suarez – More than 100%
- World Cup Excitement: The number of sold World Cup-related collectables spiked in May 2026 compared to the start of the year.
- World Cup – More than 840%
- World Cup card – More than 780%
- World Cup ball – More than 640%
- Football - More than 2,600 searches per hour
- England football shirt - More than 670%*
*Based on searches between 1–16 June 2026 compared with the entire month of January 2026.
About eBay Live
eBay has long been a trusted destination for fans to buy and sell authentic items tied to the moments that define sports, style and pop culture, and eBay Live brings fans even closer to the action. Offering unrivaled inventory, trusted sellers, and real-time community interaction, eBay’s live shopping experience continues to grow.
For more information and to explore upcoming eBay Live programming throughout the weekend, visit eBay Live UK.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.