Today, eBay and BigCommerce announced the availability of a new integration that enables merchants to seamlessly list and sell products on the eBay marketplace, while also having the ability to manage inventory and orders natively through BigCommerce. Through the integration, BigCommerce merchants can now select products from their catalog and begin selling to more than 165 million active buyers on eBay in a matter of minutes, without the need for third-party apps or custom development.
“We’re thrilled to partner on a seamless solution for BigCommerce merchants to scale their businesses through eBay’s marketplace,” said Bob Kupbens, eBay’s Vice President of Business-to-Consumer Selling. “eBay helps every shopper find items that are perfect for them – and this integration will deliver even more choice and selection to eBay’s highly engaged and active global buyer base.”
On eBay today, shoppers enjoy amazing deals and a broad selection of inventory, in which 81% of merchandise sold is new and 87% is sold at fixed price. BigCommerce merchants that choose to sell on eBay can take advantage of unique benefits, such as:
- Centralized inventory management and order processing: Merchants can simultaneously sell the same products and inventory across both eBay and their branded website while effortlessly syncing stock levels and eBay orders with their online store. Streamlined fulfillment and order management eliminates the need for manually managing processes across various channels.
- Rapid bulk listing and central management: Merchants can create hundreds of eBay listings in minutes using customizable templates by automatically mapping products to eBay categories.
- Channel-level control and customization: Merchants can tailor eBay listings by defining channel-specific descriptions and pricing while still using a common product catalog.
- Scalable architecture: Thanks to utilization of eBay’s new APIs, merchants will benefit from more consistent and faster syncing.
“Our integration with eBay enables retailers to sell to the massive eBay community from a single platform unified with their branded websites,” said Brent Bellm, CEO of BigCommerce. “The eBay and BigCommerce partnership allows retailers to maximize their online sales while minimizing technical and operational complexity.”
The integration with BigCommerce represents a broader API initiative that eBay has recently undertaken to make both buying and selling easier than ever. In mid-October, eBay revamped its API platform with ten new standards-based APIs, with more to come in 2017.
With the release, BigCommerce is the only ecommerce platform to natively support selling across the world’s two largest marketplaces and leading social platforms, including Facebook and Pinterest. BigCommerce merchants in the U.S. can configure the eBay sales channel in the control panel beginning today. For more information, visit www.bigcommerce.com/ebay.