Today, eBay announced a partnership with WineDirect bringing wine from around the world to its eBay Wine marketplace destination. The new partnership with WineDirect, the industry leader in direct-to-consumer (DTC) services for wineries, provides consumers direct access to inventory for these wineries, including wines not normally available online. This marks the latest expansion to eBay Wine’s portfolio, which includes collectible, rare and everyday wines based on varietal, region, price and more.
Among those browsing and buying wine on eBay, a recent study found that champagne and red wine are the top two most searched wine-related terms, while the top-selling wine is a Pinot Noir from the vineyards in California.[i]
Over the coming months, eBay shoppers will have access to a large selection of red, white, sparkling and rosé wines from small and mid-size wineries through the WineDirect partnership. In addition, eBay customers will also be able to send wine bottles as gifts for upcoming special occasions or holidays, like Mother’s Day.
“We’re excited to empower small and mid-sized wineries by connecting them with eBay’s millions of customers through our innovative partnership,” said Joe Waechter, President and CEO of WineDirect. “This is a fantastic opportunity for wineries to share their passion and their product with new audiences, and for shoppers to gain unparalleled access to wines direct from the source.”
“eBay’s partnership with WineDirect gives millions of wine enthusiasts even more access to a massive selection of wine, allowing them to find that perfect bottle that suits any occasion,” said Alyssa Steele, DMM of Home and Garden at eBay. “This relationship represents the next step in our efforts to bolster our wine category and ensure shoppers have access to fine, rare and everyday wines that they will love.”
eBay’s wine category will also expand to Germany later this month.
WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last. WineDirect is headquartered in Napa Valley and serves more than 1,600 wineries worldwide. Learn more about how we are helping wineries succeed with DTC at www.winedirect.com
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com
[i] Data based on wine searches and sales in the U.S. on eBay.com from January 1 to November 5, 2016.