eBay's You Can’t Fake Fashion Campaign Returns

eBay Inc. Staff

You Can’t Fake Fashion, eBay’s collaboration with the Council of Fashion Designers of America, launched its spring 2013 collection of designer tote bags today.

The You Can’t Fake Fashion campaign celebrates original design and raises awareness of counterfeiting. Ninety of America’s foremost designers — including Ralph Lauren, Diane von Furstenberg, Prabal Gurung, Rodarte and rag & bone — have joined the campaign, each customizing a canvas tote to create a one-of-a-kind bag to be auctioned on eBay.com.

“As the world’s largest online marketplace, our business depends on a climate of trust,” said eBay Global Marketplaces President Devin Wenig. “eBay is committed to delivering an inspiring, personalized and trustedshopping experience—where you can find an unparalleled selection of authentic fashion.”

“So much time, effort and creativity go into creating a collection,” noted participating designer Tabitha Simmons. “Designers shouldn’t have to worry that their work will be compromised by piracy.”

The designer bags are available at auction beginning at $100, while an updated version of the standard tote bearing the You Can’t Fake Fashion logo are available for purchase at a fixed “Buy It Now” price of $50. Free global shipping is also available.

eBay Inc. partners with brands, retailers, and law enforcement to combat the global counterfeit trade through a variety of education and prevention efforts. Watch a video about You Can’t Fake Fashion and the designers who bring it to life.