Imagine eCommerce Conference Highlights Magento Momentum

eBay Inc. Staff

Continued growth in developer and partner communities delivers more value to merchants; Proves success and commitment of eBay Inc's open-ecosystem strategy

LAS VEGAS--(BUSINESS WIRE)--Today at the Magento Imagine eCommerce 2012 conference, Magento, a leading eCommerce platform and a division of X.commerce, Inc., an eBay Inc. (NASDAQ: EBAY) company, highlighted momentum made since its last conference in helping customers spur business results and announced new product features and updates.

“Now as part of X.commerce and a member of the eBay Inc. family, not only will we accelerate our momentum but help drive the next phase of the commerce evolution.”

Over the past year, the Magento community has doubled in size to 808,000 registered members and with X.commerce, there are a total of 1.1 million members in its developer community. Magento is sustaining growth through its continued investment across its full product suite, including its Enterprise Edition and its open-ecosystem solutions to its cloud-based Magento Go offering.

“From the beginning Magento has been leading the charge in empowering merchants to do what they do best: engage with their customers in unique ways and sell more products,” said Roy Rubin, general manager of Magento and chief product and customer officer of X.commerce. “Now as part of X.commerce and a member of the eBay Inc. family, not only will we accelerate our momentum but help drive the next phase of the commerce evolution.”

The growth of the Magento community has also driven the growth of Magento Connect, one of the world’s largest eCommerce application marketplaces. With more than 5,600 extensions now offered in Magento Connect – reflecting growth of 73 percent – any merchant can now customize, enhance and extend almost any area of their Magento store. Additionally, Magento saw 71 percent growth in its Solution Partner network to reach almost 400 solution partners around the world.

“As part of eBay Inc., our collective mission is to enable commerce,” said Matthew Mengerink, vice president and general manager of X.commerce. “With Magento, our goal for X.commerce remains focused on helping merchants of any size thrive in the new commerce era by inspiring, empowering and connecting them in ways they never thought possible before. We are excited to be taking another major step toward that goal this week at Imagine eCommerce 2012.”

At Imagine eCommerce 2012, Magento unveiled several important advances that deliver exceptional scalability, flexibility and value to merchants and developers:

  • New capabilities now available on the latest Magento Community (version 1.7) and Magento Enterprise (version 1.12) software include native HTML5 for Magento Mobile, more robust visitor segmentation, sophisticated rules-based relations, automated generation of coupon codes, support for multiple wish lists, as well as an expansion of the integration of PayPal Payments, to name a few. These technology updates give merchants and developers more tools to deliver customized and seamless shopping experiences.
  • Magento customers are now also able to take advantage of new integrations to the X.commerce fabric, which provides a single integration point for Magento customers to offer end-to-end commerce capabilities while minimizing technical complexities and costs. Newly announced partners Avalara, eDialog Express, Fanplayr, Kabbage, Lexity, M2E Pro and TheFind, open exciting new capabilities for merchants’ Magento-powered sites.

Magento and X.commerce are committed to creating a thriving open ecosystem for customers and partners, empowering all participants to take advantage of an unprecedented choice of technologies needed for end-to-end commerce – shopping carts, payment services, inventory management, marketplace integration, SEO, tax guidance and more, all in one location.

More information about events at Imagine eCommerce 2012 can be found at

About Magento

The Magento eCommerce platform serves more than 100,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company)

About X.commerce, Inc.

X.commerce brings together the technology assets and developer communities of eBay, PayPal, GSI Commerce and Magento to support eBay Inc.'s mission of enabling commerce. Through its ecosystem of developers, partners and tools, merchants now have a single point of access to the end-to-end commerce technology they need to engage connected consumers, and scale and grow their businesses.

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an eCommerce platform, to support eBay Inc.'s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit