PepperJam Exchange Rapidly Expands Client Roster With More Than 275 Affiliate Programs Launched in 2011
By: eBay Inc. Staff
GSI Commerce’s Performance Marketing Network to Be Exclusive Affiliate Technology Platform for Toys‘R’Us, Aéropostale, Timberland, Anthropologie and Other Leading Companies
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--PepperJam Exchange, a leader in online performance marketing, today announced it has expanded its client portfolio with the launch of more than 275 affiliate programs on its network from January through September 2011. New clients include leading retailers Toys‘R’Us, Aéropostale, Timberland and Anthropologie, for which PepperJam Exchange will be the exclusive technology platform for their affiliate marketing programs. Fueled by the launch of a variety of new tools and capabilities this year, PepperJam Exchange continues to experience strong momentum, growing its client roster by 28 percent year-over-year.
“PepperJam’s innovative tools and personalized service have allowed our affiliate revenue to grow by over 100 percent from last year; they’ve outclassed the competition, allowing our program to take full advantage of this channel.”
“We have experienced incredible growth from our affiliate marketing program since we began working with PepperJam Exchange and anticipate even greater growth in the coming year,” said Anthony McLoughlin, director of Online Marketing for Aéropostale. “PepperJam’s innovative tools and personalized service have allowed our affiliate revenue to grow by over 100 percent from last year; they’ve outclassed the competition, allowing our program to take full advantage of this channel.”
Earlier this year, PepperJam Exchange enriched its offerings with the introduction of several new tools that further expand opportunities for publishers to drive targeted traffic to their stores and better integrate their campaigns. For example, Efficient Click Pricing and Hybrid Tracking give greater control and flexibility to advertisers while broadening the base of publishers for each campaign. The company also introduced tools to expand campaign capabilities, including pay-per-call tracking, integrated printable coupons, and SMS widgets.
“In a commerce-driven world, our clients require solutions that can measure and drive action during the many intersections of a consumer purchase path,” said Steve Denton, president of GSI Media and chief executive officer of PepperJam. “As a leading provider of performance based marketing, we can provide proven and cost-effective solutions that elevate and effectively expand our clients’ profile among consumers and ultimately drive commerce.”
About PepperJam Exchange
PepperJam Exchange provides a dynamic, pay-for-performance retail and lead-generation network through partnering with leading ecommerce properties. The company delivers exceptional client service, while driving meaningful business for its partners. PepperJam is based in Wilkes-Barre, Pennsylvania, with offices in New York City and King of Prussia, Pa. For more information, please visit www.pepperjam.com. PepperJam is a separate business unit of GSI Media, a wholly owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.
About GSI Commerce
GSI Commerce® enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and its international headquarters is located in Barcelona, Spain. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.