SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world's largest ticket marketplace, today announced that it will become the official fan to fan ticket marketplace for the University of Michigan’s athletic program, including football, basketball and hockey. This partnership, facilitated through StubHub’s existing relationship with Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, and IMG College, the multimedia rights partner for the University of Michigan Athletics, adds another illustrious member of the Big Ten Conference to StubHub’s growing collegiate partnership roster. StubHub is now the secondary ticketing partner for 20 collegiate properties nationwide and is fully integrated with seven universities through the partnership with Paciolan. StubHub and Paciolan expect to announce additional key collegiate partners in the coming weeks.
“The University of Michigan is proud to team up with StubHub and Paciolan to provide Wolverine fans with a trusted and easy to use ticketing platform”
StubHub’s ticket marketplace offers Wolverine sports fans a convenient online destination where tickets can be purchased in a safe environment. The University of Michigan will also be offering convenient print-at-home ticket delivery for the first time this fall at Michigan Stadium, through its partnership with Paciolan. Print-at-home delivery will be available for fans who purchase single tickets directly from Michigan Athletics and for those who purchase tickets through the StubHub fan-to-fan ticket marketplace. Ensuring authenticity and on-time delivery, StubHub’s FanProtect Guarantee backs every order, so Wolverine fans can purchase tickets with confidence.
“The University of Michigan is proud to team up with StubHub and Paciolan to provide Wolverine fans with a trusted and easy to use ticketing platform,” said University of Michigan Athletic Director Dave Brandon. “We are confident that our fans will appreciate the convenience and security this partnership provides when purchasing or selling tickets.”
Throughout the 2011-12 Wolverine athletic season, StubHub marketing assets will be highly visible across football, basketball and hockey properties for the University. StubHub will host a football hospitality event for the historic, first-ever night game at Michigan Stadium, which is Sept. 10 against Notre Dame. Additionally, StubHub will be featured courtside, on dasher board signs, and via radio promotions. The partnership will round out with MGoBlue.com strategic placements and social media elements.
“StubHub is proud to welcome the University of Michigan, one of the most storied athletic programs in the country, to our expanding roster of collegiate partners,” said Danielle Maged, head of partnerships and business development, StubHub. “We’re confident that students, alumni and fans alike will appreciate the convenience and security this partnership will offer them when buying and selling tickets.”
Paciolan and StubHub’s electronic integration with the University gives Wolverines fans the ultimate in convenience and service for football, men’s basketball, and hockey. The product integration enables tickets to be purchased and then emailed instantly using the school’s print-at-home delivery, which, combined with StubHub’s automated fulfillment technology, allows for a streamlined listing and purchase process that saves buyers and sellers time. With the new integration, both Wolverines season ticket and individual game ticket holders have the opportunity to list on StubHub and have their tickets instantly sent to buyers.
”The University of Michigan has been a fantastic long-term partner with Paciolan that continues to adopt leading edge technology,” said Dave Butler, CEO, Paciolan. “By implementing the integrated StubHub and Paciolan ticket marketplace, Wolverine fans gain unprecedented access to premium seats, and the University raises its ability to provide enhanced services to fans and season ticket holders.”
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Washington Redskins, and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
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