eBay and the Council of Fashion Designers of America (CFDA) debuted the third season of their You Can’t Fake Fashion design collaboration, which raises awareness of counterfeits and celebrates original design, last week in New York.
The 2013 You Can’t Fake Fashion tote collection was unveiled during Mercedes-Benz Fashion Week at a festive event attended by eBay’s Alan Marks, Senior Vice President, Global Communications; Steven Kolb, CFDA chief executive; The Inside Source blogger Jauretsi; and designers Chris Benz and the Ruffian duo Claude Morais and Brian Wolk.
"The first and second editions of the campaign and partnership between CFDA and eBay generated invaluable awareness around counterfeits, and we hope to see more momentum and even greater industry and consumer awareness with the new collection we are launching,” Marks said.
Benz and Ruffian are among the hot designers who customized one-of-a-kind totes for the 2013 collection, which will be sold exclusively on eBay in March. The designer totes will be available at auction, while an updated standard tote will retail at a fixed, Buy It Now price of $50.
Enthusiasm for the You Can’t Fake Fashion tote collection has been escalating since eBay and the CFDA launched it in 2011. That collaboration drew 50 designer participants, and the collection sold out in less than 24 hours. The second collection had 75 designers, and sold out in 47 minutes. For 2013, almost 100 designers joined the collaboration.
As an industry leader in the fight against counterfeits, eBay is committed to offering a safe, secure experience to its buyers. All proceeds from the sale will benefit the CFDA Foundation and support this important cause.