Trends and Data

eBay predicts record breaking online and mobile shopping day

Press Release

Late surge in shoppers pushes busiest day out by 7 days. Alternative delivery options boost confidence by shortening Christmas delivery window.

Sydney, Australia – 12 December 2016

Australia’s largest online shopping destination,, is forecasting that Monday 12th of December will set new records for online and mobile shopping across the country. More than 2.7 million people will visit alone, with 1.7 million users visiting through mobile devices – 11 per cent more than in 2015 when mobile officially overtook desktop activity for the first time.

The busiest day for online and mobile shopping is a full week later than in previous years. This is due to a combination of the changed behaviours of today’s tech savvy consumer and the maturity of Click and Collect or Buy Online Pick Up In Store services which have dramatically shortened the Christmas delivery window.

On the 12th December, purchasing is expected to peak between 8pm and 9pm for desktop users and between 9pm and 10pm for mobile visitors. Across the entire site, there will be 113 million live listings, 64 per cent more than in 2015.

Steve Brennen, eBay Senior Director Marketing and Retail Innovation, said that a bumper trading week is expected starting on the 5th of December and culminating in a surge of visitors and sales on the 12th.

“We are expecting a high number of shoppers to take advantage of alternate delivery options like Click and Collect allowing them to pick up their gifts direct from retailers in all of the major cities and metro hubs across the country.’

“This year, there will be over 4 million products available for pick up from our retail partners like Target and The Good Guys as well as from thousands of Woolworths supermarkets. We predict the number of gifts being picked up in this way to be nearly 51 per cent higher than last year as Australians take advantage of the convenience being offered this Christmas.

“This appears to be a real tipping point in the way Australian’s shop in the lead up to Christmas”

eBay also predicts that given shopping records will be broken during a work day that there are likely to be a few indiscretions in the office as people sneak some shopping in without getting caught! Bosses of employees in Werribee VIC, Toowoomba QLD, Truganina VIC, Liverpool NSW, Campbelltown NSW and Mackay QLD are urged to go with the flow as they are set to be the top spending suburbs on the day.  



For further information or interview requests, please contact:

Elizabeth Johns (Pulse Communications)
T: 02 8281 3236 | M: 0466 527 830

Christine Yangoyan (Pulse Communications)
T: 02 8437 5363 | M: 0420 227 732


Notes to Editors:

On Monday 12th December 2016 predicts:

Site wide:

  • 2.7 million people will visit the site
  • 92% of items will be brand new
  • Busiest shopping hour: 9pm – 10pm.
  • 113 million listings to choose from 

Via mobile:

  • 92% of items will be brand new
  • Roughly 1.7 million visitors via mobile devices

Product predictions;

  • A VR Head Set to sell every 2 minutes
  • A Star Wars related item to sell every 33 seconds
  • A bicycle to sell every 5 minutes
  • A pool inflatable to sell every 90 seconds
  • A smart watch to sell every 50 seconds
  • A GHD Hair care item to sell every 8 minutes
  • An Apple product to sell every 55 seconds
  • A Pokémon item to sell every 16 seconds
  • A Pie Face game to sell every 5 minutes
  • Off the shoulder tops to sell every 2 minutes
  • Speak Out to sell every 8 minutes
  • A Jewellery item to sell every 3 seconds
  • A pet related item to sell every 10 seconds
  • A toy to sell every 4 seconds
  • A Health and Beauty item to sell 3 seconds

Most Active Post Codes:

  • Werribee - VIC
  • Toowoomba - QLD
  • Truganina - VIC
  • Liverpool - NSW
  • Campbelltown - NSW
  • Mackay – QLD