eBay for Small Business

127 self-made millionaires, the busiest shopping day in history, and a £52,000 football: eBay celebrates a record-breaking 2010

Retrospective of 2010

2010 has been a landmark year for eBay – from the site’s busiest ever shopping day on December 5th, to the 127th self-made eBay millionaire and the launch of the groundbreaking Fashion Outlet… here’s a round-up of our top facts and figures from 2010.

eBay 2010 in numbers:

  • 17 million: Shoppers who visit eBay every month
  • 34: The number of high street brands currently available on the eBay Fashion Outlet at discounted prices
  • 43: Equals the five pairs of jeans, 19 pairs of shoes, 18 t-shirts and four handbags that were bought every minute on eBay.co.uk in 2010
  • 17 items: The number of items bought per second on December 5th 2010, the busiest ever shopping on eBay.co.uk, with 5.4 million visitors in just 24 hours
  • 10 million: The amount spent on toys on eBay.co.uk this year
  • 90,000: Number of searches for Lego in the run up to Christmas 2010
  • 366,000: Brits who plan on selling unwanted gifts on Christmas day 2010
  • 26 million: Registered eBay users in the UK in 2010
  • 120,000: eBay searches for iPhones in December alone

eBay news round-up:

  • The eBay millionaires club has grown faster than ever in 2010 with 127 businesses turning over in excess of £1million this year. Anthony Ponsford was nicknamed ‘the online Del Boy’ as he quit his high flying, 16 hour a day job at a city law firm, to enter the world of eBay enterprise. He now brings in £1.3million a year*
  • Speaking of millionaires, when lucky bidder Morace Park placed the winning bid of just £3.20 on a ‘battered tin’ that took his fancy back in May this year, he was stunned to discover it was in fact a rare Charlie Chaplin film worth £1million
  • 2010 saw South Africa act as World Cup hosts, with the vuvuzela hitting the headlines for the first time. Sales of the instrument rocketed by over 512% on eBay. Football fans were locked in a bidding frenzy at the end of the tournament when the winning World Cup football was sold for £52,000, with all proceeds going to charity
  • eBay has a whole host of celebrity fans and this year Cherie Blair was the latest to be revealed as an eBay addict. Mrs Blair sold 120 items in 2010, listing everything from an ink cartage to her husband’s autograph, which was sold for a paltry £10. Cherie loves to bag a bargain too and placed the winning bid on a pair of bathroom scales for a mere £1.64 – a steal for someone worth in excess of £60million *

- ends -

For further information or interviews with an eBay spokesperson, please contact Shine Communications on 0207 100 7100:

Rachel Byrne: rachel.byrne@shinecom.com or Aimee Taylor: aimee.taylor@shinecom.com

Notes to Editors:

Notes to editors:

*Source – Daily Mail Online 23.08.10 (unattributed Daily Mail Reporter)

*Source – Daily Mail Online 29.10.10 (David Wilkes)

About eBay

  • Founded in 1999, eBay.co.uk is the UK’s number 1 e-commerce site, providing a platform for over 17.7m unique visitors per month (Nielsen / Netratings, September 2009) to buy and sell new, unique and used items in a fun and easy way
  • Far from an online auction house, eBay currently has 17 million live listings on the UK site, with fixed price goods accounting for the majority (56%) of items sold globally
  • Sellers of all sizes, including 120,000 registered businesses and 20 high-street retailers use eBay.co.uk to reach the UK’s largest online shopping audience
  • eBay supports buyers and sellers by promoting the best value deals through Daily Deals, and the eBay Outlet sells products from well known brands at up to 70% off the recommended retail price. Follow www.twitter.com/eBay_life4less for alerts to great deals on eBay and beyond
  • eBay campaigns on the issues affecting buyers and sellers in a number of ways, including the eBay Online Business Index and consumer choice campaigns as featured on http://consumerchoice.eu/uk/
  • eBay.co.uk is owned by eBay Inc, which has expanded to include some of the strongest brands in the world, including eBay, PayPal, StubHub, Shopping.com, and others