2015 sees Brits beat the effects of festive fatigue as superfood beauty products are firm favouriteson


2015 sees Brits beat the effects of festive fatigue

as superfood beauty products are firm favourites on


As we jump into January, Brits are saying goodbye to the festive frivolities that have compromised clear complexions, and are heading to to shop the world of supercharged superfood beauty products.


With the arrival of the New Year, come the renowned post-partying resolutions to save stressed seasonal skin. Not only are the health-conscious packing superfoods into their diets (Brits have gone crazy for juicers, with over 9,000 available to buy now currently listed on[1], they are also shopping for beauty products bursting with antioxidants and essential nutrients.


With an army of stunning celebrities championing superfood favourites, green goods such as avocado and seaweed are the current key buzzwords on the beauty scene. Lupita Nyong’o is an advocate of avocado to nourish her Afro Caribbean locks, whereas Kate Middleton reportedly swears by seaweed ocean potions for their outstanding anti-aging properties. Faithful followers looking for similar celebrity favourites are flocking to after Christmas indulgence to stock up on top perfecting products:


1. Seaweed infused skincare products are proving popular with total listings rising by (+125)[2]

2. Almond cream has seen listings increase by (+57%)[3]

3. Beautiful trestles are also key, with Hemp Shampoo sales surging by (+86.5)[4]


Celebrity spokesperson and beauty expert Sarah Jagger, highlights how 2015 is set to become the year for celebrating superfood beauty:


“So many of the superfoods we know and love are loaded with phytonutrients, antioxidants, vitamins and minerals, which are not just effective at beautifying us from within but when used topically, are also great for replenishing skin, nourishing hair and tackling a whole host of beauty concerns. With a wide variety of brand new products to chose from, is a great one-stop beauty emporium for serious superfood beauty cosmetics”.


Top 5 Superfood Beauty Products


Beauty expert Sarah Jagger has compiled a list of her top 5 ultimate superfood favourites alongside their beauty benefits and health properties, handpicking her top beauty buys available on



A rich source of vitamin E, almonds are a powerful antioxidant essential for healthy hair, skin and nails.

This Weleda almond facial cream is perfect for intense nourishment and hydration:


Mineral dense seaweed can help to combat sensitivity; blotchiness and pigmentation- look out for them in serums, hand creams and body lotions.

This Payot Paris cream is perfect for soothing face and hands:



A great source of fatty acids, vitamins and antioxidant carotenoids- the free radical quenching compounds work as miracle moisturizers and protect hair and skin from environmental damage.

I love the John Masters Organics Haircare Lavender & Avocado Intense Conditioner, the product constantly delivers radiant results:



Contains a perfect balance of the fatty acids omega 3 and omega 6 which work together to moisturise and restore damaged hair and skin.

I highly recommend the Faith in Nature Hemp & Meadowfoam Shampoo – a great value product, which really works to restore dull and damaged hair:


Chia Seeds

Chia seeds are rich in Omega-3 fatty acids, which encourage the formation of collagen and elastin to keep skin supple, firm and of course, tackle wrinkles.

Perfect for all skin types, this versatile oil is the perfect product for deep hydration. I apply it to skin, hands and the ends of my hair:



<<ENDS >>


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[1] eBay internal data: As of January 6th 2015

[2] eBay internal data, seaweed facial skincare: Period of December 26th – December 31st

[3] eBay internal data, almond cream: Period of December 28th – December 31st

[4] eBay internal data, hemp shampoo: Period of December 26th – December 30th