British Fashion Council names eBay UK as newest Patron

Press Release

4 May 2022, London - Leading marketplace eBay UK has pledged its support to the British fashion industry by becoming a Patron of the British Fashion Council (BFC).

Joining brands from across the fashion and retail landscape including M&S, Mulberry and Selfridges, becoming a Patron will see the e-commerce brand contribute to the BFC’s mission to make a positive change in the fashion industry. 

Through its Patronage, eBay UK will specifically advance the work the British Fashion Council does to drive awareness of sustainable fashion for buyers and sellers, and to progress innovation for re-use and resale solutions. 

Jemma Tadd, Head of Fashion at eBay UK said: “For 25 years eBay has been connecting shoppers with their favourite brands, helping to make fashion more accessible for everyone. From designer goods to vintage treasures and everyday essentials, eBay has fast become a go-to place for shoppers that want to find unique pieces for their wardrobe or buy better, alongside brands that want to reach new customers or extend the life of their goods.  

“Our patronage of the British Fashion Council is a demonstration of our commitment to UK retail and the fashion industry. We look forward to working with Caroline and her team to help lend our skills and expertise in e-commerce and circularity in the fashion industry to developing sustainable fashion solutions for buyers and sellers.”

Caroline Rush, Chief Executive of BFC added: “We are thrilled to welcome eBay UK as BFC Patron and for their support of the fashion industry. E-commerce is a major part of the fashion industry, helping to raise the profile of many British designers and brands among a global audience.

“As the fashion industry increasingly looks to reduce its impact on the environment, eBay’s marketplace model can help drive forward a more circular fashion industry, which is vital for ensuring the future of British fashion.”

The announcement follows the continued growth of eBay UK’s fashion offer and its investment in becoming an enabler of a more circular fashion industry, including: 

  • The launch of Imperfects Hub, a destination for sought after in-season branded fashion that may not be 100% perfect. Featuring over 180 brands including North Face, Off White, Puma, Fila and Timberland;

  • The expansion of Brand Outlet, a destination to shop end of season stock from over 200 designer and high street brands such as Seasalt, Joules and Superdry at up to 70% off;

  • The continued growth of the secondhand fashion category on eBay UK, with the platform witnessing a 28% increase in the number of second hand fashion items listed on eBay UK in January 2022 compared to last year.


Notes to editors

About the British Fashion Council

The British Fashion Council (BFC) is a not-for-profit organisation set up in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profile and business globally and supports fashion talent beginning at college level, extending to talent identification, business support and showcasing schemes. The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring.