Trends & Data

Brits go Gaga for self-expression

New research from eBay, which examined how people in the UK shop to express their individuality, personality and passions, found that Lady Gaga was the queen of self-expression


Well known for her unique outfits and style choices, it’s those in their twenties that believe Lady Gaga stands out the most. In joint second place is fashion royalty Vivienne Westwood, with a quarter of Brits agreeing she stands out based on her individual style and personality.

It seems that generation is a factor when it comes to which celebrities are considered to stand out the most. More than 40% of Generation Z rank Rihanna pretty highly for individuality, in comparison to Baby Boomers, among whom nearly a third look to Elton John as an icon of self-expression.

Celebrity Inspiration

  1. Lady Gaga
  2. Elton John
  3. Vivienne Westwood
  4. Russell Brand
  5. Katy Perry
  6. Rihanna
  7. Noel Fielding
  8. Stephen Fry
  9. Pharrell Williams
  10. Heston Blumenthal




eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume.