Trends & Data

City of Culture(club)

Press Release

A new survey from eBay which examined how people in the UK shop to express their individuality, personality and passions, found that half of those who live in Hull choose to express themselves through collecting music.

People from Hull most likely to collect music to express their personality

From classical music to disco, the City of Culture tops the charts for collecting music as a form of self-expression ahead of London, where only a third of residents collect music as a form of self-expression.

Collecting music wasn’t the only way Brits choose to express their individuality and personality.  Out of 1,500 UK adults surveyed this summer, 41% of said they’d be most likely to express their individuality in their home, well ahead of those who’d do it through their wardrobes at 24%.

Rob Hattrell, VP for eBay UK said, “We at eBay believe every shopper is unique. whether you are looking for something new, nearly new or used; or that special item to drive your passion for cooking, decorating or cycling; eBay is the place to find the perfect item that makes you, you.”

Key stats

  • 50% of Hull residents collect music as a form of self expression
  • 33% of London residents collect music as a form of self expression
  • 40% per cent of Brits say they’d be most likely to express their individuality in their home, well ahead of those who’d do it through their wardrobes at 24%.
  • 57% of us are prepared to throw caution to the wind and consider ourselves to be more adventurous, impulsive shoppers.

 

-ENDS-

ABOUT EBAY

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume.