New eBay study examining shopping individuality reveals 'Sporty' results for Stoke On Trent
People from Stoke-on-Trent most likely to collect sports merchandise to express their personality
A new survey from eBay which examined how people in the UK shop to express their individuality, personality and passions, found nearly a quarter of those in Stoke-on-Trent choose to express themselves through collecting sports merchandise. Perhaps the stellar list of footballers Stoke City has attracted (over the years) is driving this collecting passion, Stoke-on-Trent was ahead of Liverpool, where only one in ten residents collect sports merchandise.
Sports wasn’t the only way Brits choose to express their individuality and personality. Out of 1,500 UK adults surveyed this summer, 41% of said they’d be most likely to express their individuality in their home, well ahead of those who’d do it through their wardrobes at 24%.
Rob Hattrell, VP for eBay UK said, “We at eBay believe every shopper is unique. whether you are looking for something new, nearly new or used; or that special item to drive your passion for cooking, decorating or cycling; eBay is the place to find the perfect item that makes you, you.”
- 25% of Stoke-on-Trent residents collect sports merchandise as a form of self expression.
- 13% of Liverpool residents collect sports merchandise as a form of self expression
- 40% per cent of Brits say they’d be most likely to express their individuality in their home, well ahead of those who’d do it through their wardrobes at 24%.
- 57% of us are prepared to throw caution to the wind and consider themselves to be more adventurous, impulsive shoppers.
- 22% of us are prompted to refresh our personal style by travels or a break
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume.
All figures, unless otherwise stated, are from Ginger Research. Total sample size was 1,500 UK adults. Fieldwork was undertaken in August 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).