Brits name eBay a 2018 consumer Superbrand

Press Release

Annual ranking of UK’s strongest consumer brands includes global marketplace, eBay.

12th March 2018, London: Today eBay is pleased to announce it has been awarded Consumer Superbrands status for 2018.


Voted for by 2,500 members of the British public and ratified by a voluntary council of senior independent industry experts, being named a Superbrand today is more important than ever as economic headwinds and competition grow fiercer. Indeed, following a tumultous year, winning the accolade that brands have fought for since 1995 is a clear demonstration of [insert brand name]’s efforts to remain relevant, distinctive and attractive in consumers’ eyes.  


The process, managed by The Centre for Brand Analysis (TCBA) in partnership with Research Now SSI, saw just over 1,500 brands from across 78 categories judged against the three core criteria of a Superbrand: quality, reliability and distinction.


Rob Hattrell, vice President of eBay UK comments‘With customers at the heart of everything we do, to be named a Superbrand by the British public is an achievement I am enormously proud of. Whether it is to shop, sell or give – eBay serves more than 20 million people in the UK every month. Superbrand status is a tremendous acknowledgement of our unrelenting focus on providing the very best experience for shoppers, businesses, brands and retailers.’


Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands comments: “In a year of signficant change, it’s perhaps not surprising that we saw many shifts within the Superbrands rankings. In these turbulent market conditions, it is clear that brands are having to up their efforts to retain their Superbrand status. Everyone that has made it into the 2018 listing therefore should be exceptionally proud.”



                                                                       - Ends-


For further information on Superbrands or to arrange to speak with Stephen Cheliotis, please contact The Media Foundry: | +44 (0) 207 612 1155


About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2017, eBay enabled $88 billion of gross merchandise volume.

For more information about the company and its global portfolio of online brands, visit


About Superbrands

Superbrands is the definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations.


The UK’s Superbrands are identified annually through an extensive and robust research process that measures the equity of thousands of brands, in both direct-to-consumer and business-to-business markets. Only the most highly-regarded achieve the status of Superbrand. The Superbrands Annual, first published in 1995 and now in its 19th volume, tells the story of many of these successful brands, exploring their history, development and achievements, showcasing why they are much-loved. These case studies provide valuable insights into the strategies and propositions of the brands that consumers and business professionals trust and admire. 


The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA).


What is a Superbrand? All voters considered the following definition and criteria when judging the brands:


‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’


• Quality:  Does the brand provide quality products and services? • Reliability: Can the brand be trusted to deliver consistently? • Distinction: Is it well known in its sector and suitably different from its rivals?


About Research Now SSI Research Now SSI is the global leader in digital research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients. Research Now SSI operates globally with locations in the Americas, Europe, and Asia-Pacific, and is recognised as the quality, scale, and customer satisfaction leader in the market research industry.