eBay UK has expanded its artificial intelligence engine with a new immersive shopping experience, Shop the Celebrity Look.
The new experience allows shoppers to buy direct from photos of celebrity influencers – the new experience includes bespoke fashion articles that feature shoppable images of celebrities wearing the latest trends that can all be purchased on eBay.
Consumers can shop the exact items worn by the celebrity, or find similar items from eBay’s marketplace to suit all budgets.
Murray Lambell, Vice President of UK Trading at eBay, said: “Our latest pilot creates a simplified yet appealing shopping experience that brings clothing to life in a new and exciting way."
"We know that celebrity style shopping leads to high engagement and now, visitors will be able to shop the latest celebrity trends, brands and lux items for less."
The new pilot is in partnership with consumer magazine and digital platform publisher Time Inc. UK. By applying Time Inc.’s exclusive content to eBay’s AI technology and inventory – eBay have created a unique and memorable shopping experience that speaks to its audience.
Mark Stephens, Head of Content Marketing, Time Inc. UK said:
“Creating content based on consumer passions is at the heart of Time Inc. UK’s heritage. The pilot with eBay is an innovative development in our proposition and shows a new way in which our editorial expertise can better engage audiences for the benefit of our clients.”
Each article will be based on a particular trend and feature four shoppable images of celebrities sporting the style. Using eBay’s adapted ‘Shop the Look’ technology launched in 2016, consumers will be able to hover over the celebrity images and click on the shopping tags to find the matching items on eBay, or affordable alternatives.
This launch is a global first for the marketplace and is part of eBay’s ongoing commitment to building an engaging and creative shopping experience for its consumers.
Shop the Celebrity Look with eBay here: www.ebay.co.uk/cdp/celebritystyle