Daniel Craig has licence to thrill in’s Bond ranking

As the nation gears up for the release of the much-anticipated Bond film; Spectre, has taken a look at how the stars who have portrayed the secret service agent over the years are faring.


Over the last 90 days, has seen more than 2,500 Daniel Craig related items[1] sold on site, that’s 1 every hour, making him Britain’s favourite Bond, proving that he needn’t fear the ‘spectre’ of his predecessors. Current Daniel Craig listings include everything from signed photographs to life-size cardboard cut-outs[2]


Despite first gracing our screens as James Bond more than 50 years ago, Academy Award winner and first to coin the phrase ‘shaken, not stirred’, Sean Connery comes in a close second on the Bond ranking;30 pieces of Connery related memorabilia are sold every day[3] with shoppers snapping up disks, box sets and autographs.[4]


Perhaps unsurprisingly, Irish actor and ‘90s Bond’ Pierce Brosnan comes in third whilst early Bond Sir Roger Moore beats Timothy Dalton to fourth place selling just 17 pieces of memorabilia a day[5] including books, posters and mugs[6]. James Bond ranking (sales volume):

1.       Daniel Craig

2.       Sean Connery

3.       Pierce Brosnan

4.       Sir Roger Moore

5.       Timothy Dalton

6.       George Lazenby



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Yasmin Khostovan or Megan Jones at Launch PR – 020 7758 3900 or




[1] Data taken from 19.07.15 – 16.10.15

[2] Data taken from 22.10.15

[3] Data taken from 19.07.15 – 16.10.15

[4] Data taken from 22.10.15

[5] Data taken from 19.07.15 – 16.10.15

[6] Data taken from 22.10.15