Designer Derek Lam debuts Derek Lam + eBay- first ever crowdsourced collection- during New York fashion week
eBay’s Global Community to Vote on 16 Original Dress Designs to Determine Final Collection
February 16, 2011 – Designer Derek Lam introduces an exclusive dress collection—DEREK LAM + eBay—featuring 16 original pieces, today at a presentation at New York Fashion Week and simultaneously at dereklam.ebay.com at 3.45pm.
Shoppers globally are invited to view the collection and vote for their favourite designs – from crisp shirtdresses to feminine black tie gowns – to influence the final crowdsourced collection. The five dresses receiving the most votes will be announced on March 1st and made available for purchase in-season this May at accessible, set price points ranging from $125 - $295 (£78 - £185), in US sizes 0 – 16 (UK size 4 – 20), exclusively on eBay, the world’s largest online marketplace.
Lam, whose clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, commented: “For my DEREK LAM + eBay collection, I designed an assortment of iconic dress styles that I envision for every woman’s wardrobe—with refined combinations of clean lines, effortless elegance and a playful touch of sensual femininity. I’m excited to find out which designs inspire shoppers’ spring wardrobes.”
The exclusive collection, designed for Spring/Summer 2011, includes seven iconic dress silhouettes—the Shirt Dress; the Shift Dress; the Black Tie Dress; the Sun Dress; the Boho Dress; the Chemise Dress; and the T-Shirt Dress. Made from fabrics including cotton poplin, silk poplin, indigo denim and a printed georgette, the dresses reflect Lam’s intuitive feel for elegance combined with ease.
“eBay enables us to intersect fashion and technology to speak with customers across the globe,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam Intl. LLC. “It’s an incredible opportunity for us to engage in an immediate dialogue with shoppers, and allow them to influence the final DEREK LAM + eBay collection based on the fashion they want to buy.”
“We’re thrilled Derek chose eBay for his first crowdsourced online retail venture, recognising the power of our fashion community,” said Miriam Lahage, vice president and general manager of eBay Fashion. “DEREK LAM + eBay celebrates the emerging trend of social collaboration and commerce—demonstrating how eBay provides an innovative platform for designers, brands and retailers to market to new customers, and delivers shoppers access to designer fashion at incredible value.
The DEREK LAM + eBay collection follows eBay’s collaboration with designer Narciso Rodriguez last year, Narciso Rodriguez for eBay Collection. It also complements significant enhancements eBay has recently made to its fashion category. Last year, the eBay Fashion Outlet launched on the UK site, offering brand new items direct from brands such as Kookai, House of Fraser, OFFICE, Karen Millen and Jigsaw with significant discounts. In addition, the eBay Fashion app, available free from iTunes, allows fashionistas to browse, buy and virtually “try on” items from the world’s largest online shopping destination.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 and was named creative director of Tods in 2006.
For more, visit dereklam.ebay.com, and to join the conversation, follow @ eBay_life4less on Twitter at www.twitter.com/eBay_life4less and visit the eBay Facebook page at www.facebook.com/life4less.eBay.
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About Derek Lam
Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. After twelve years spent at the highest levels of American fashion as a designer at Michael Kors, Lam, together with his partner Jan-Hendrik Schlottmann, launched his eponymous label in 2003. 2006 saw rapid growth at Derek Lam as handbags were added to the collection and Derek was named creative director of Tods. 2007 continued the trend of growth with the addition of shoes and eyewear to the Derek Lam label. After a successful collaboration with SANAA on his first store at 10 Crosby Street in New York, Derek once again enlisted the talents of the esteemed architectural team made up of, Kazuyo Sejima and Ryue Nishizawa to open his second store at 764 Madison Avenue.
Founded in 1999, eBay.co.uk is the UK’s number 1 e-commerce site, providing a platform for over 18million unique visitors per month (Nielsen / Netratings, March 2010) to buy and sell new, unique and used items in a fun and easy way.
Far from an online auction site, eBay currently has 17 million live listings on the UK site, with fixed price goods accounting for the majority (56%) of items sold globally.
Sellers of all sizes, including 120,000 registered businesses and 20 high-street retailers use eBay.co.uk to reach the UK’s largest online shopping audience.
eBay supports buyers and sellers by promoting the best value deals through Daily Deals, and the eBay Outlet sells products from well known brands with discounts of up to 70%.
Follow http://www.twitter.com/eBay_life4less for alerts to great deals on eBay and beyond.
eBay campaigns on the issues affecting buyers and sellers in a number of ways, including the eBay Online Business Index.
eBay.co.uk is owned by eBay Inc, which has expanded to include some of the strongest brands in the world, including eBay, PayPal, StubHub, Shopping.com, and others
The launch of the eBay Fashion iPhone app complements significant enhancements eBay has recently made to its fashion category. Earlier this year, eBay launched the Fashion Outlet, offering brand new items direct from brands such as Kookai, House of Fraser, OFFICE, Karen Millen and Jigsaw at up to 70% off.
Shop with confidence with eBay Buyer Protection. For more information, visit http://pages.ebay.co.uk/ebaybuyerprotection/
DEREK LAM + eBay collection images and video are available for editorial use only.
DEREK LAM + eBay item detail and pricing:
Black Tie Dress: Black cotton poplin black tie evening dress | Price: $275.00 – approx. £172
Black Tie Dress: White cotton poplin black tie evening dress | Price: $275.00 – approx. £172
Boho Dress: Multi color floral print georgette boho halter dress | Price: $295.00 – approx. £185
Chemise Dress: Multi color floral print georgette chemise dress | Price: $225.00 – approx. £140
Shift Dress: Black cotton poplin shift dress with peplum back | Price: $175.00 – approx. £110
Shift Dress: Indigo denim shift dress with peplum back | Price: $195.00 – approx. £122
Shirt Dress: Black cotton poplin shirt dress with peplum back | Price: $175.00 – approx. £110
Shirt Dress: Deep blue cotton poplin shirt dress with gathered hem | Price: $150.00 – approx. £95
Shirt Dress: Indigo denim shirt dress with peplum back | Price: $175.00 – approx. £110
Shirt Dress: White cotton poplin shirt dress with peplum back | Price: $250.00 – approx. £155
Sun Dress: Dahlia cotton poplin sun dress | Price: $195.00 – approx. £122
Sun Dress: Deep blue cotton poplin sun dress | Price: $195.00 – approx. £122
Sun Dress: Indigo denim sun dress | Price: $195.00 – approx. £122
T-Shirt Dress: Dahlia silk poplin tee shirt dress | Price: $125.00 – approx. £78
T- Shirt Dress: Deep blue silk poplin tee shirt dress | Price: $125.00 – approx. £78
T-Shirt Dress: Black silk poplin tee shirt dress | Price: $125.00 – approx. £78