London, 16th March 2010 – eBay.co.uk today announces its move from a tiered pricing structure, offering sellers a flat rate, more transparent pricing model.
This development greatly simplifies the listing process for UK eBay sellers. It informs them up-front of the final value fee percentage for auction-style and fixed price listings, across their sales categories. The new pricing model also removes insertion fees for larger sellers selling through eBay’s anchor stores, reducing the cost of listing on eBay.
The changes at a glance mean:
- There will now be a flat percentage final value fee, rather than a tiered pricing structure, making it easier for sellers to predict their overall eBay fees
- Zero insertion fees for sellers with an anchor store
- The cost of listing on basic and anchor eBay stores will decrease; sellers can therefore take advantage of the new pricing by opening a store and listing more items
- Fees will decrease for the many sellers, but some sellers may see an increase in fees following the changes.
Patrick Munden, European Head of Seller Communications comments, “eBay.co.uk has 17 million unique visitors per month, making it a very attractive proposition to ecommerce merchants. With the new flat rate final value fees, eBay is now one of the most competitively priced marketplace for third party selling. This opens up the accessibility for independent ecommerce owners to implement a multi-channel strategy and widely increase their audience without compromising on final profits.”
Sellers can take advantage of the new fees structure by adopting the new and updated tools provided by eBay to help them sell efficiently. These include:
Multi-variation Listings available to sellers in nearly all categories
eBay is extending its multi-variation listing tool to sellers in nearly all categories. This means sellers can list several variations of a stock item in one multi-quantity listing.
More information on multi-variation listings
Updated Listings Analytics tool
eBay has added additional features to the Listing Analytics tool. Sellers can now choose between viewing real-time data performance for as long as listings are live on the site or pull data from the last 30 days to evaluate overall account performance. Data can also be filtered by catalogued items, active or completed listings and even fixed price versus auction-style data.
More information on Listing Analytics tool
eBay product catalogue matching in electronics
Sellers listing in certain electronics categories must list items against a matching item in the eBay catalogue, such as in the GPS category. This helps buyers to find specific items easily and Top-rated sellers with great deals on specific items are shown prominently in the deals box.
More information on catalogue listing in electronics
Item specifics required in Fashion listings
Item specific details such as size, style and brand, will be required for fashion listings. This means items are shown in relevant searches, encouraging impulse and multiple item buys.
More information on item specifics in fashion
For further information on the changes coming in May 2011 and a detailed seller checklist, please visit: http://sellerupdate.ebay.co.uk/may2011/
 Nielsen / Netratings, August 2010
Notes to editors
Founded in 1999, eBay.co.uk is the UK’s number 1 e-commerce site, providing a platform for 17 million unique visitors per month (Nielsen / Netratings, August 2010) to buy and sell new, unique and used items in a fun and easy way.
Far from an online auction house, eBay offers 30 million items for sale in over 13,000 categories on the UK site, with fixed price goods accounting for the majority (60%) of items sold globally.
Sellers of all sizes, including 160,000 registered businesses and 30 high-street retailers use eBay.co.uk to reach the UK’s largest online shopping audience.
eBay supports buyers and sellers by promoting the best value deals through Daily Deals, and the eBay Outlet sells products from well known brands at up to 70% off the recommended retail price. Follow www.twitter.com/eBay_life4less for alerts to great deals on eBay and beyond.
eBay campaigns on the issues affecting buyers and sellers in a number of ways, including the eBay Online Business Index and consumer choice campaigns as featured on http://consumerchoice.eu/uk/
eBay.co.uk is owned by eBay Inc, which has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others
Dominique Nunes, Roberta Main-Millar and/or Rachel Magson at Racepoint Group email@example.com
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