Global marketplace eBay has collaborated with Mashable, a worldwide media and entertainment company for culture and tech super fans to create easy-click, shoppable editorial across the UK and US. This new, immersive shopping experience will capitalise on Mashable’s role as the go-to source for all things new and next. Combining Mashable’s expert recommendations with the consumer discovery power of eBay, the partnership allows Mashable’s audience to use eBay to shop, browse and purchase products matching those featured on Mashable - all without ever leaving the Mashable site.
Dan Burdett, Head of eBay EMEA Marketing Lab said: “We know a lot about how people shop on our site, but less about how they shop off it, so we wanted to bring a simplified shopping experience that brings products to Mashable’s passionate audience rather than expect them to come to us”.
The pilot partnership with Mashable is a pioneering effort from eBay’s Marketing Lab, which focuses on developing disruptive marketing solutions and game-changing innovations. By introducing the new eBay widget to Mashable, the team will be able to understand whether elements such as seller reputation and delivery times matter as much to consumers than they normally would on the platform. The marketing team will use the data and learned consumer insights from the pilot to accelerate business growth and deliver scalable solutions.
A streamlined purchasing process that allows consumers to buy products directly from eBay via an outside website, is a first for the marketplace and part of eBay’s ongoing plan to improve and develop its consumer experience both on and off eBay.co.uk.
Those who purchase an eBay item on Mashable using the new experience between 29th January and 14th February, will be automatically entered into a prize draw for a chance to win an iPad mini 4. Participating articles on the site will contain images with shopping tags on them. Clicking the tags will allow you to purchase the listed item seamlessly using the eBay widget, and be automatically entered into the eBay prize draw.
For a chance at winning the latest iPad mini 4, go to www.mashable.com/shopthelook and shop brand new items on eBay through Mashable. T&Cs apply.
Notes to Editors
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classiﬁeds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $83 billion of gross merchandise volume.
For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
Mashable is a global media and entertainment company, publishing premium content across more than a dozen platforms. Powered by its proprietary data suite, Mashable delivers smart, clever, and ambitious stories to an influential audience of superfans who devour culture and technology. Mashable is not a sponsor of this promotion.
Sophie Laplante, Mashable
Terms and Conditions
1. Competition Period
The Competition will be open from 12:00:01, 29th January 2018and will end on 11:59:59, 14th February 2018 ("Competition Period").
Entrants must be above 18 and resident in the UK at the time of entry.
3. How to enter
Entrants must purchase an item on www.mashable.com/shopthelook (the “Site”) using the eBay widget and experience. Certain articles on the Site will have an image in the article that will contain shopping tags. Clicking such a tag will allow you to purchase the item using the eBay widget. If you successfully complete a purchase in this way, you will be automatically entered into the Competition. If the item is purchased on the normal www.eBay.co.uk site or in any other way, you will not be entered into the Competition.
Northern Ireland only: to enter without making a purchase, participants should email their full name and phone number to firstname.lastname@example.org, by 23:59 on 14th February 2018
4. Criteria for Determining Winner
The prize winner (“Winner”) will be the first name drawn randomly from among the entrants who successfully completed a purchase. The prize draw will take place within 10 days of the end of the Competition Period. There will be only one Winner.
The prize is an iPad mini 4.
The prize is non-transferable and there is no cash alternative. The winner will be notified within 28 days of the prize draw. Contact details used will be those provided at the time of purchase. If the winner cannot be reached by 30th March, the winner will lose any entitlement to the prize and a new winner will be selected
To find out the name of the winner, please email email@example.com with the subject line "Winner details request" after 25th February 2018.
Entrants to the competition may be contacted for market research purposes. By entering the competition, you agree to being contacted for this purpose.
9. Exclusion From Participation
Any attempt to manipulate the Competition is prohibited and will result in exclusion from participation. If eBay has suspicions or knowledge that any entrant has been involved in any fraudulent or illegal activity, eBay reserves the right to disqualify that entrant and any related entrants. eBay may also disqualify any entrant that does not act in accordance with these Terms and Conditions, eBay's User Agreement, and/or any policies that eBay may communicate to you.
Entrants whose eBay account is suspended, closed or restricted or becomes suspended, closed or restricted for any reason during the Competition Period are or will be excluded from participating in the Competition.
10. Limitation of liability
eBay makes no representations or warranties of any kind regarding any product or service provided by any third party in connection with any Competition.
eBay shall not be liable, in contract or tort (including negligence) or the breach of statutory duty or in any other way, for the loss or damage howsoever arising suffered by the entrant resulting directly or indirectly from entry to this Competition.
eBay will not be responsible for any third party's performance or failure to perform any services related to any Competition, or for any costs, damages, accident, delay, injury, loss, expense, or inconvenience that may arise in connection with the use of the Competition.
Nothing in these terms shall limit eBay's liability for death, personal injury or fraud.
eBay does not accept, and is not responsible for, any lost or delayed entries. eBay reminds entrants of the nature and limitations of the Internet and is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software that may affect entry to the Competition.
Although eBay will use reasonable efforts to ensure that all information relating to the Competition is accurate, eBay is not responsible for any problems or technical malfunctions of any communications network, online system or computer hardware or software failure that may affect eBay's operation of the Competition or the site, including without limitation the accuracy of any material relating to the Competition.
eBay reserves the right to suspend, change or cancel this Competition at any time, in the event of circumstances arising which in eBay's opinion make it necessary for it to do so. eBay reserves the right to add additional terms and conditions for certain parts of this Competition. This includes the ability to substitute a prize, which is, in eBay’s reasonable opinion, of equivalent value or change the specification of the prize if circumstances require it.
eBay reserves the right to verify the eligibility and identity of any of the entrants. The decision of the adjudicator regarding any aspect of this Competition is final and no correspondence will be entered into.
These Terms and Conditions are governed by the law of England and Wales. Each party irrevocably agrees to the exclusive jurisdiction of the English courts over any claim or matter arising under these terms and conditions.
The Competition is organised by eBay (UK) Limited of 5 New Street Square, London, EC4A 3TW. It may carry out this organisation through its local subsidiaries or group companies.