eBay Reveals Britain's Secret 'Round-the-Clock' Shopping Habits Ahead of Black Friday

eBay Reveals Britain's Secret 'Round-the-Clock' Shopping Habits Ahead of Black Friday

New data from unveils the intriguing ‘all-hours’ approach Brits are taking to online shopping – from smartphones to socks and presses and Peppa Pig

Four items of Peppa Pig merchandise sell every minute after midnight [a top choice for sleep deprived parents]

Lego a hit at 20.00 GMT – parents stock up as the brand prepares for another year on children’s wish lists

9 million Brits are predicted to visit eBay in 24 hours on 27thNovember, with 25 items to sell every second


24 NOVEMBER 2015, LONDON, 8:30AM – eBay has revealed the nation’s intriguing ‘all-hours’ approach to shopping this Black Friday, predicting the peak time that some popular items will sell and how many are expected to be purchased, at that time.  


From video games at 4.22 AM, headphones at 6.00 AM and Christmas lights at 8.32 AM; it seems Brits will make the most of every shopping minute available, to ensure they snag the best deals*:



The online marketplace has estimated that an astounding 25 items will be purchased each second this Friday, as a staggering 9 million Brits are expected to visit its UK site within just 24 hours. Two thirds of time-poor Brits will choose to avoid the crowds and shop the virtual street via the convenience of mobile.


Tanya Lawler, Vice President for eBay Marketplaces in the UK: ‘The Black Friday shopping period is a hotly anticipated time for UK customers. Shoppers are savvier than ever, expecting great value and deals in the run up to Christmas. With eBay, it’s never been simpler to find the right gift and a great deal from the millions of items available worldwide.


To help solve seasonal shopping conundrums and make this holiday season a little less stressful, the site has also launched the #eBayElves service - the world’s first social gift concierge.


Four specialist gifting helpers will be on hand to solve present-hunting predicaments until 20th December 2015 (perfect for those last minute purchases) and can be reached simply via Twitter @eBay_uk using #eBayElves. One of the experts will respond with a hand-selected suggestion from the millions of items available from





For more information on Black Friday 2015 please contact Exposure (on behalf of eBay) on: // 0207 907 7130


Notes to Editors:

*  Calculated from sales figures on 28th November 2014 [Black Friday]


About eBay

Established in 1995, today eBay is one of the largest marketplaces in the world with 158 million active buyers and 800million listings worldwide. Our mission is to be the world’s favourite destination for discovering great value and unique selection. The eBay mobile app has been downloaded over 291million times. Through, shoppers can access the products of over 200,000 small businesses from across the UK, and shop the items of independent sellers and big name brands. Through eBay UK’s partnership with Argos, shoppers are able to Click and Collect at around 800 UK and Northern Ireland Argos stores, with over three million parcels sent using the service since 2013.


eBay Inc. (NASDAQ: EBAY)

eBay Inc. is a global commerce leader including the eBay, StubHub and eBay Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2014, eBay enabled $83 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit