Get set for the January pinch - eBay finds brits have just £5 a day to get to payday

Press Release

New research from eBay UK finds surveyed Brits have £184 on average to see them through from Boxing Day to January payday, £5.26 of disposable income daily1. 

A third of respondents (29%) are setting savings goals and one in five (20%) are selling items online to generate some extra cash. Almost half of the Brits surveyed (44%) are making New Year's resolutions around saving money2, as inflation and the cost of living continues to bite.

To kick start 2023, eBay UK is encouraging people around the country to join the ReSELLution, to help people declutter unused items from their home and boost their bank balance to fund life’s needs. This comes after research, carried out by Opinium, found the average household believes they could make £477 by selling items they no longer need3. 

For the month of January, those making their very first sale on eBay will not have to pay selling fees on that listing, making the barrier to sell easier and encouraging  people to join the ReSELLution movement.

The ReSELLution aims to help a nation concerned about their finances by selling unused and undesired items in their home. It comes as over half (58%) of the nation declutter their home to make more money, while 15% also highlighted the positive impact it has on their mental health4.

To give those at a loss a helping hand on what items around their home could make the most cash, eBay has revealed the top items the nation could sell in January to ease the payless*: 

Top items (Prices are calculated via the products' average selling price and sale price may vary)

  1. Bicycle – £284

  2. Tablet – £171

  3. Video Games Console – £158

  4. Smart Watch - £124

  5. Ping Pong Table – £120

  6. Vacuum Cleaner – £86

  7. Hair Dryer – £70

  8. Car seat – £65

  9. Pod & Capsule Coffee Machine – £60

  10. Air bed - £40

  11. Christmas Tree - £38

  12. Juicer – £36

Emma Grant, Head of Pre-Loved at eBay UK said: “Over the past few months, many of us have had to turn down plans or put them on hold due to the increasing cost of living making us reconsider where we spend. Which is why we’re launching the ReSELLution in January - a movement designed to get the nation decluttering and making some extra cash post-Christmas.  At eBay we’re on a mission to help you save money, but also keep items in circulation and ultimately support your lifestyle as we kick off a new year.”

With millions of shoppers on eBay every month, the online marketplace can help you have a savvy start to 2023 and top up your bank balance. Shoppers can also choose to donate a percentage of their sale earnings to one of the 13,000 charities registered on eBay. 


Notes to Editor

  1. eBay research carried out by Opinium with a 2,000 Nat Rep UK adults (12th – 14th December 2022)

Additional data from eBay research carried out by Opinium with a 2,000 Nat Rep UK adults (12th – 14th December 2022)

  • The bedroom (20%) and attic (15%) are believed to be the most profitable room in the home.

  • 47% of people feel apprehensive of the new year because of financial struggles, with 66% being unprepared for 2023 due to the energy bills increase and 64% due to the rising cost of food shopping.

  • 62% of people would sell a Christmas present that they didn’t like or didn’t use. While 63% of people would do it so it wouldn’t go to waste, 46% said they’d want to make a bit of money from it. However environmental motives are also strong with 43% saying it’s better for the environment to sell rather than throw away.