Harry Potter spells success for World Book Day according to

With World Book Day fever hitting schools across the country on 3rd March, has seen more than 26,000 people searching for ‘World Book Day costumes’ and ‘World Book Day fancy dress’ in the last week, with Harry Potter appearing front of mind.

The online marketplace, which has more than 120,000 listings for ‘Harry Potter’ alone , has found that when it comes to World Book Day costumes, the young wizard flies to the top, with more than 12,000 people searching for ‘Harry Potter costume’ in the last week . Sales of Harry Potter related products have also been high with 90 products selling per hour in the last three months .

Meanwhile, Alice in Wonderland, who celebrated her 150th anniversary in the UK last year and is selling more than 650 products every day , is the second most searched for character, with nearly 8,300 searches for ‘Alice in Wonderland fancy dress’ last week . While Where’s Wally makes it into third place with just over 8,100 searches over the same time period .

eBay World Book Day costume search ranking
1. Harry Potter
2. Alice in Wonderland
3. Where’s Wally

Notes to Editors
Established in 1995, today eBay is one of the largest marketplaces in the world with 158 million active buyers and 800 million listings worldwide. Our mission is to be the world’s favourite destination for discovering great value and unique selection. The eBay mobile app has been downloaded over 291 million times. Through, shoppers can access the products of over 200,000 small businesses from across the UK, and shop the items of independent sellers and big name brands. Through eBay UK’s partnership with Argos, shoppers are able to Click and Collect at around 800 UK and Northern Ireland Argos stores, with over three million parcels sent using the service since 2013.

For more information, please contact or call 0207 758 3900

  1. Data taken from 01.03.16
  2. Data taken from 21.02.16 – 28.02.16
  3. Data taken from 30.11.15 – 27.02.16
  4. Data taken from 30.11.15 – 27.02.16
  5. Data taken from 21.02.16 – 28.02.16
  6. Data taken from 21.02.16 – 28.02.16
  7. Data taken from 21.02.16 – 28.02.16