Love Island style icon, Tasha Ghouri, signs game-changing fashion deal with eBay UK

Press Release

eBay UK and Love Islander and style icon, Tasha Ghouri, have today signed the first non-fast fashion brand partnership to come out of the cult TV series, in a continued aim to change the way we shop for clothes. 

The online marketplace, which has seen one pre-loved fashion sale every second so far in 2022 and provided Islanders with pre-loved fashion for the first time ever this summer, is proud to announce Tasha Ghouri, as its first ever ‘Pre-Loved Ambassador’. 

Continuing in its mission to change the  way we shop for clothes and putting secondhand fashion centre stage, the collaboration is a natural next step for eBay, after the model and dancer was quickly dubbed this year’s fashion style icon, providing us with a master class in pre-loved styling each night.

And it’s Tasha’s natural flair for fashion and strong personal style that first caught the eye of eBay’s Love Island stylist, Amy Bannerman all those weeks ago. 

“Mixing high street with high fashion, from vintage Versace to glamorous micro dresses, blending the idea of gendered dressing with oversized men’s bomber jackets and stunning in looks that wouldn’t be out of place on the runway, not only did she capture hearts but turned heads with her effortless sense of style.”

The collaboration between eBay and Tasha may come as a surprise for some, after viewers speculated whether Islanders might strike up deals with fast fashion brands. In a first ever, the partnership with eBay will see Tasha promoting a responsible and conscious way of shopping that can help both wallets and the planet.

Commenting on the partnership, eBay’s Head of Fashion, Jemma Tadd said, “Over the past 8 weeks, we’ve seen Islander’s embrace pre-loved for the first time ever on mainstream TV, showing that simple additions or swaps to outfits can make all the difference - in so many ways. 

“Tasha has been a game-changer and her eye for style is undeniable. She is a fantastic role model for what fashion of the future looks like and we look forward to bringing Tasha’s vision and style to life as our partnership continues.” 

More about the partnership will be revealed in the near future as Tasha kicks off her role.


Notes to Editor

  • Just this year alone, eBay has seen one pre-loved fashion sale every second on eBay UK. With a  fifth (20%) of Brits buying more second-hand fashion compared to two years ago - and Gen Z leading the charge - preloved is on the rise.

Tasha’s favourite pre-loved looks:

Stand out looks from fashion-forward Tasha, include her midriff baring combo, black couture dress, green sequin side laced dress.

Tasha’s love for pre-love didn’t stop when the show ended. On Sunday’s reunion episode Tasha donned a vintage embellished I AM GIA cropped bralette with matching high-waisted belted palazzo pants from eBay much to fans adoration. One fan commented “Tasha I need a clothing line from you." A second person added "One thing about Tasha, she’s gonna serve a look," and third agreed, saying: "One thing Tasha will always do is out dress EVERYONE."