Savvy ‘Profit Shopping’ Brits Get their Fiver-a-Day on eBay

Auction-style items starting at 99p are now free to list

Of the millions of people who sell on, 200,000 savvy British shoppers are making as much as five pounds a day from selling on the site, as the recession starts to stretch household incomes.

The UK’s leading ecommerce site has analysed millions of transactions involving casual home sellers and buyers over the past year in its 2009 eBaynomics report, revealing how and what Brits have been selling and buying online.

Norwich is the UK city with the most profitable home sellers on the site, with residents of the East Anglian city making £17.2m through selling on eBay in the past year.

The most popular items sold by home sellers on include:

  • Women’s clothing: sells ever three seconds, for an average selling price of £9.59
  • Books: sell every six seconds, for an average selling price of £5.37
  • Women’s shoes: sell every ten seconds, for an average selling price of £13.11
  • Baby clothing: sells every 14 seconds for an average selling price of £5.79
  • Mobile phones: sell every 16 seconds for an average selling price of £39.56

To make selling even easier, eBay has announced new pricing for casual sellers, making it free to list items in the classic eBay auction-style format with a starting price of up to 99p. There is a flat 10% Final Value Fee when the item sells. If it doesn’t sell, there’s no fee at all.

“Hundreds of thousands of eBayers are getting their ‘fiver-a-day’ and we wouldn’t be surprised to see this community grow significantly during the course of this year,” explains Richard Kanareck, from eBay.

“As household budgets become increasingly stretched, people are opening up new income streams by selling on unwanted assets. With the average home having at least £450 worth of unwanted or unused items, the message is simple: if you don’t love it, then cash it in.”

By following the ‘fiver-a-day’ plan below, you can join the growing community of profit shoppers, who are turning their unwanted items into extra income.

  1. Decide what to sell.
    We’ve all got something - the average British home has at least £450 worth of saleable items, most typically CDs, books, DVDs, clothes & toys.
  2. Get selling.
    Register as a seller. Take a photo of your item, give your listing an eye-catching title and include a comprehensive and honest item description.
    Start your auction-style listing at 99p or less and it’s free to list – plus, the lower you start the more bidders you’ll attract and the more likely you are to sell your item.
  3. Pocket the profit.
    Communicate with potential buyers while your item’s up for sale and post out items promptly when they sell.
    Offer great service and buyers will leave you positive feedback – encouraging others to buy from you in the future. Use PayPal to get your money quickly and securely.

Notes to Editors:

1. 201,531(excluding Powersellers) sellers earned a minimum of £5 per day during 2008 (excluding cars & real estate sales) 2. The 2009 eBaynomics Report is based on analysis of 2008 transactions in key categories across the UK & in the following cities: Aberdeen; Birmingham; Bradford; Brighton; Bristol; Cardiff; Derby; Edinburgh; Glasgow; Leeds; Leicester; Liverpool; London; Luton; Manchester; Middlesbrough; Newcastle; Norwich; Nottingham; Sheffield; Stockport; Stoke on Trent; Swansea; Wolverhampton. 3. Total value of eBay sales by Norwich-based consumer sellers in 2008: £17,272,389.33 4. New consumer pricing on eBay: if you list an item for sale in classic eBay auction-style format, with a starting price of up to 99p, you will pay zero insertion fee and only a flat Final Value Fee rate of 10% once the item sells - up to a maximum Final Value Fee of £40 (excluding Motors & real estate categories). If the item does not sell, there is no fee to pay, unless you choose to upgrade your listing with additional features. 5. The average British household contains £452.29 worth of saleable items. Research conducted by YouGov on behalf of, based on a survey sample of 2,040. Total value calculated based on total perceived value per item multiplied by number of each item hoarded