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Sell to donate - to mark the launch of the new animated comedy adventure from 20th Century Studios and Locksmith Animation; “Ron’s Gone Wrong”, eBay is encouraging the nation to sell their pre-loved tech and donate a % of sales to Make-A-Wish this October through eBay for Charity
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eBay has seen one pre-loved tech item sold every two seconds on eBay and almost 8 million items sold as pre-loved tech items spike in sales
The Walt Disney Company UK and eBay have joined forces for good, to raise money for Make-A- Wish® UK this October in celebration of Ron - the much-loved protagonist in 20th Century Studios latest film; Ron’s Gone Wrong.
Ron’s Gone Wrong is the story of Barney, a socially awkward middle-schooler and Ron, his new walking, talking, digitally-connected device, which is supposed to be his “Best Friend out of the Box.” Ron’s hilarious malfunctions launch the pair into an action-packed journey showing that good can come when tech is valued rather than discarded.
For every sale of second-hand tech this October, sellers can choose to donate to Make-A-Wish, and eBay for Charity will match donations £1 for £1 up to £15,000(1).
eBay for Charity is one of the world’s largest and most active fundraising platforms, partnering with charities to help them raise vital funds for the important work that they do. Every time you buy or sell on eBay you can support the causes that matter to you, including Make-A-Wish.
Make-A-Wish grants life-changing wishes to those who’ve had their childhood cut short by the diagnosis of a critical condition.
In the UK alone, that’s 63,000 children and young people whose lives have been changed forever. From the moment symptoms begin, the joy of childhood is brought to an abrupt end, with treatment plans, hospital visits and sleepless nights taking over. The power of a wish revives a childhood stolen by critical illness. It brings light and joy to children and their loved ones, leaving a profound and lasting impact.
Many households have pre-loved tech tucked away in drawers when upgrades and swaps are made, so this October, eBay is encouraging consumers to check their drawers and sell their tech for some quick cash, all whilst raising money for charity.
eBay has seen second hand sales spike throughout the pandemic, as conscious tech buying leads consumers to sell their old devices for cash, and upgrading. One pre-loved tech item has sold every two seconds on eBay so far this year and a total of almost 8 million(2) second-hand tech items have been sold in 2021, so far.
Emma Grant, Head of Pre-Loved at eBay says, “We’re proud to be teaming up with 20th Century Studios for the launch of “Ron’s Gone Wrong” to support Make-A-Wish UK. eBay is a great place to sell your pre-loved tech to make some extra cash but this month when you do, opt to donate anything from 10-100% of your sale to Make-A-Wish through our eBay for Charity platform. It is super easy, and eBay will match your donation £1 for £1 throughout October up to £15,000”.
eBay reveals that from selling just five household items, up to £500 (3) could be made. Here are the average selling prices for the most common unused tech at home:
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Smartphone for £238
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Speaker £101
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Headphones £20
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Robotic hoover £76
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Smart Speaker £57
NOTES TO EDITORS:
Sources:
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When eBay customers buy or sell on ebay they can choose to donate between 10-100% of the value to Make-A-Wish® UK. eBay will donate £5,000 to Make-A-Wish. In addition eBay will match donations £1 for £1 up to a maximum contribution value of £15,000 (but if donations made are less than £15,000 eBay will make up the difference).
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eBay data 2021
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Total of £492. Based on ASP (Average Selling Price) eBay September 2021
About Ron’s Gone Wrong
20th Century Studios and Locksmith Animation’s “Ron’s Gone Wrong” is the story of Barney, a socially awkward middle-schooler and Ron, his new walking, talking, digitally-connected device, which is supposed to be his “Best Friend out of the Box.” Ron’s hilarious malfunctions set against the backdrop of the social media age, launch them into an action-packed journey in which boy and robot come to terms with the wonderful messiness of true friendship. “Ron’s Gone Wrong” features the voices of Zach Galifianakis (“A Wrinkle in Time”), Jack Dylan Grazer (“Shazam!”), Olivia Colman (“The Crown”), Ed Helms (“The Office”), Justice Smith (“Jurassic World: Fallen Kingdom”), Rob Delaney (“Deadpool 2“), Kylie Cantrall (“Gabby Duran and the Unsittables”), Ricardo Hurtado (“The Goldbergs”), Marcus Scribner (“Black-ish”), Thomas Barbusca (“Chad”). The film is directed by Locksmith co-founder Sarah Smith (“Arthur Christmas”) and Pixar veteran Jean-Philippe Vine (story artist on “Cars 3” and “The Good Dinosaur”), with Octavio E. Rodriguez (story artist on “Coco” and “The Incredibles 2”) co-directing. The script is written by Peter Baynham (“Arthur Christmas,” “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” “Borat: Subsequent Moviefilm”) & Smith. Julie Lockhart (“Shaun the Sheep Movie,” “The Pirates! Band of Misfits”), also a co-founder of Locksmith, and Lara Breay produce, with Locksmith chairman Elisabeth Murdoch, Smith and Baynham serving as executive producers.
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UK Release Date: 15 October
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Hashtag #RonsGoneWrong
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Disney’s Social Purpose
As well as being a responsible business, Disney is dedicated to providing comfort and inspiration to those in need and creating inspiration and opportunity for those who want to improve their world. Disney’s long-standing partnership with Make-A-Wish is an example of how, through working with others, we help build emotional resilience. Together we bring the power of our brand, stories and characters to inspire and create Moments that Matter for children and those closest to them when they need it the most. In 2020, we created over 39,000 life-changing moments across Europe. For more information on our programmes and our long-standing charitable partners please visit www.thewaltdisneycompany.eu
About Make-A-Wish
Make-A-Wish UK is part of a global movement that was established in the UK in 1986, creating magical, memorable wishes that restore the childhood that critical illness often takes away.
63,000 children in the UK have been diagnosed with a critical condition changing their lives and the lives of their families forever. The joy of childhood is brought to an abrupt end, with treatment plans, hospital visits and sleepless nights taking over. The power of a wish revives a childhood stolen by critical illness. It brings light and joy to children and their loved ones and leaves a profound and lasting impact on all their lives.
But Make-A-Wish UK can’t be that light for everyone. It takes an army of volunteers, community support, partners, and donations to help these children feel like children again. Every single person who offers support has a direct and powerful impact on helping Make-A-Wish UK step that much closer to achieving their bold new ambition, to grant a wish for every eligible child.
Together, we have the power to light up the darkness.
Make-A-Wish® UK Charity Registration Nos. 295672/SC037479
To find out more about Make-A-Wish please visit www.make-a-wish.org.uk or follow @makeawishuk on social media.