Seller-brations: Make up to £50 more when you sell your iPhone on

Press Release

To celebrate the much-anticipated iPhone XS, iPhone XR, and iPhone 9 hitting stores this September, has launched a new valuing tool on site that allows Brits to make up to £50 more when selling their phones on site, compared to other outlets.

When it comes to upgrading to a new smartphone, more than 42% of Brits tend to keep their old phone until it no longer works, rather than selling to afford a new model.[1] And, almost 60% of Brits believe that an iPhone that is one or two years old will only be worth less than £100.[2]

The new tool will allow users to search and sell their old model for the best price on site – noting that Sunday evenings are the most popular time to bag a bargain.

With the ‘iPhone’ remaining the number one most searched for item on, and the 2013 iPhone 5S still the best-selling with over 1.6 million related listings currently on site, the online marketplace is further heralding the arrival of the “9” with nine top facts about the iPhone.

9 facts to mark the iPhone 9 from

  1. The most expensive iPhone model ever sold on site was the iPhone 6, in the last three months a listing for the 16MB Gold “Apple iPhone6,” fetched more than £1,000.[3]
  2. In the last 12 months, has seen eight iPhones sold every half an hour – ranging from the latest model to the original iPhone 3G, as Brits get nostalgic for old models.[4]
  3. The iPhone 5s was the best-selling and most popular model on eBay, with more than 1.6 million related listings. It was the first to have the touch ID function and a front facing HD camera, with iPhone 6s as the next best seller.[5] 
  4. Brits stand to make £50 more for selling their old model on – with the average purchase price for an iPhone currently fetching £265 on site.[6]
  5. Since the launch of the iPhone in 2007, sales on site have jumped by 5000% with seeing 16,000 searches in that first year[7] – compared to 835,000 in 2016.
  6. And in 2011 eBay saw a massive increase in demand for iPhone accessories. Selfie sticks proved particularly popular as Brits were sick of straining to get the right angle, and searches increased from eight in 2010 to 37,000 in 2011.[1]
  7. On Black Friday last year, 283,000 of the iPhone 6 were sold in one day on, that’s the equivalent of over 10,000 Birkin bags![8]
  8. Last year, Brits spent more than 730 million minutes on site searching for the perfect iPhone accessories – that’s enough time to watch all of the Star Wars films more than 500,000 times.[9]
  9. Today, there are more than 11 million iPhone related listings currently on site[10], and with more than four million related items sold in the last three months alone – that’s one every second – is the place to shop when it comes to the new release this September.[11]

Nikin Patel, Director of Consumer Selling, eBay UK says, “Since its debut 11 years ago, the iPhone has been the most popular phone on eBay to date. We always see spikes in searches for older models with people checking their value, just before Apple’s new releases. Now we have made it easier for people to sell their old models in order to upgrade to the new one and customers stand to make up to £50 more by selling on”

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eBay Inc

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2017, eBay enabled $88 billion of gross merchandise volume.

For more information about the company and its global portfolio of online brands, visit

[1] Data taken from from 2016 – 2018

[2] Toluna Survey, August 2018

[3] Data taken from 2007 – 2018

[4] Data taken from 2007 – 2018

[5] Data taken from 2016 – 2017

[6] Toluna survey, August 2018

[7]Data taken from May 2007 – June 2017

[1] Data taken from 2007 – 2018

[8] Data taken from 01.01.17 – 31.12.17

[9] Data taken from 01.01.17 – 31.12.17

[10] Data taken from 15.08.18 

[11] Data taken from 18.03.17 – 15.06.17