Skinny jeans named as the nation’s favourite fashion item

Skinny jeans have been named Britain’s best-loved fashion item of all time according to research released today by the UKs largest online market place, eBay.

In our jeans:

Skinny jeans named as the nation’s favourite fashion item


Skinny jeans have been named Britain’s best-loved fashion item of all time according to research released today by the UKs largest online market place, eBay. The skin-tight denim trousers that became popular a decade ago came top beating classics such as the ‘little black dress’, the biker jacket and even the iconic 60s miniskirt.


Celebrating the 140th anniversary of jeans, the research reveals that the skinny-legged jeans, made famous by the likes of Kate Moss, Sienna Miller and Cara Delevingne, beat all other varieties including flares, boot-cut and hipster styles. The results show that the average British woman spends £33 on a pair of jeans and owns a total of seven pairs. However, one in 20 females say they had between 16-20 pairs.


39% of the women said that tops make up the majority of their wardrobe, followed by over a quarter (26%) identifying jeans as the piece of clothing that they own the most of. Two thirds (63%) said that a pair of jeans are the item of clothing that they wear most regularly and 84% of recipients agree that jeans are a classic wardrobe staple. Other loved fashion items to make the top 30 list were ballet pumps, the push-up bra and a classic denim jacket.


In contrast, the shell suit was rated as the worst fashion item of all time by a third (32%) of Brits just ahead of the 80s favourite – the puffball skirt.


Emily Kerr, UK head of fashion, eBay says: “Jeans are a fashion staple that have well and truly stood the test of time. Skinny jeans are a modern twist on the traditional style of jean, but that just shows how the shape and cut of jeans has varied over the decades. There are currently over 678,000 live listings of jeans on from fashion retailers such as French Connection, Superdry, House of Fraser and smaller businesses as well as vintage pieces from consumer sellers.  Over 80,000 of these jeans are in the nation’s favourite skinny style.”


eBay has also teamed up with pop band B*Witched to host an exclusive celebrity auction in aid of UK charity, Jeans for Genes Day. The group, who were named the celebrities most associated with their denim style by the poll of 2,000 people*, have donated their favourite pieces of denim from the 90s along with VIP backstage packages – including a meet and greet  – for one of their highly anticipated 'The Big Reunion' shows.


Laura Pattison, Director of Marketing and Communications at Jeans for Genes Day added; “The Jeans for Genes Day team are delighted that we have been chosen as the official charity of eBay’s 140th anniversary of jeans campaign. The money that will be raised from the B*Witched auction will be invaluable to us and make a huge difference to the lives of the children our charity helps.”


The B*Witched denim auction will run from 1st August – 11th August 2013 at


Jeans for Genes Day and eBay are encouraging Brits across the country to wear their favourite pair of jeans on Jeans for Genes Day 2013 which takes place on Friday 20th September.




For more information please contact the eBay press office at Shine Communications on: or 020 7100 7100


Notes to editors


*eBay worked with OnePoll who surveyed 2,000 people from across the UK, July 2013


eBay is the world’s largest online marketplace, connecting people with the things they need and love virtually anytime, anywhere. eBay has 116 million active users globally and more than 400 million live individual and merchant listings at any given time, the majority of which is new and fixed-price merchandise. With mobile apps available in 190 countries, eBay delivers a personalized shopping experience and seamless access to inventory from down the street and around the world. Tailored shopping experiences, including eBay Fashion and eBay Motors, customize buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online, mobile and local channels to consumers around the world. For more information, visit   


Jeans for Genes Day

  • Charity reg. details: Jeans for Genes ® and ™, © 2012 Genetic Disorders UK. All rights reserved. Registered Charity Number 1141583.


Top 10 most loved fashion items:

  1. Skinny jeans      
  2. Little black dress             
  3. Boot cut jeans  
  4. Maxi dress          
  5. Leather biker jacket      
  6. Knee-high boots               
  7. Mini skirt             
  8. Stilettos               
  9. Leggings               
  10. Push-up bra


Top 10 most hated fashion items

  1. Shell Suit              
  2. Puffball skirt      
  3. Bum bag               
  4. Crocs    
  5. Leather trousers              
  6. Monokini             
  7. Leg warmers     
  8. G-string                 
  9. Shoulder pads  
  10. Platform trainers