eBay Demonstrates the Art of Colorful Shopping

eBay UK News Team

Combining scientific insight with artistic inspiration, eBay opened a gallery-inspired shopping experience to give consumers personalized recommendations.

eBay UK has unveiled, with scientific fact, that inspired shopping can deliver highs comparable to a racing driver completing a Grand Prix circuit.

The study, in partnership with mind-tech company MyndPlay, was launched to demonstrate how British consumers can put the inspiration back into shopping.

eBay is combining scientific insight with artistic inspiration, this month, in a move to spark more colorful shopping among Brits. 

Vice President of eBay UK, Rob Hattrell, said: “eBay is encouraging consumers to reject the boring and beige, and to stop shopping like everybody else. Instead, we want shoppers to be bolder and express their individuality.”

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Bringing colorful shopping to life, eBay opened the ultimate inspirational shopping experience, The Art of Shopping, in Central London earlier this week.

The gallery-inspired space, curated by Saatchi Art, is encouraging the public to browse works of art, while wearing a headset that monitors their responses to the peices. The MyndPlay technology will create a personalized shopping cart for each visitor.

Julia Hutton-Potts, Communications Director, eBay UK said: “Our research found that there are two types of shoppers in the UK. The shop-y-cats (almost half of all Brits) who follow the crowd, and those who are truly inspired to shop more individually. So we created an event to take shop-y-cats out of their comfort zone, into the inspiration zone, to shop more personally.”  



  • ‘Shop-y-cats’, who make up nearly half of the UK population, and are mostly men, admit to often buying items simply to fit in and "keep up with the Joneses"
  • More than four in five ‘Shop-y-cats’ feel the pressure to fit in, and while browsing their mental fatigue increases by 30 per cent every 10 minutes
  • This is in sharp contrast with ‘Inspired Shoppers’ who embrace a more intuitive approach, purchasing unique things they truly want, as an expression of their individuality.
  • Brain monitors showed that 84 percent of ‘Inspired Shoppers’ experience a prolonged mental high, nearly twice that of ‘Shop-y-cats’, a rush comparable to an F1 driver finishing a race

Read more on this activation by searching #TheArtofShopping and #FillYourCartWithColour on social.

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