Facebook®, Adobe, Kenshoo, Outright and CIGNEX Datamatics Join X.commerce

By: eBay Inc. Staff

SAN FRANCISCO--(BUSINESS WIRE)--At its Innovate Developer Conference 2011, X. commerce today announced that Facebook, Adobe, Kenshoo, Outright and CIGNEX Datamatics joined its partner ecosystem which includes global commerce leaders eBay, PayPal, and Magento.

“We are proud to be a part of X.commerce because it levels the playing field for small businesses competing online”

X.commerce provides the perfect foundation for developers to create innovative new technologies to change the world of commerce. While numerous multi-channel innovations—digital, local, mobile and social—are transforming consumer shopping behaviors, there is still no single system that merchants and solution providers can use to create commerce experiences across multiple devices and channels. X.commerce fills that gap.

X.commerce brings together a broad selection of developers and partners. The newest partners include:

  • Facebook and eBay Inc. will integrate Facebook’s new Open Graph functionality into online commerce experiences through Magento and GSI. This will allow developers to build new social shopping experiences for millions of consumers and retailers of all sizes, from small business entrepreneurs to national and global brands.
  • Adobe’s Digital Marketing platform brings robust analytics to X.commerce merchants, helping them understand their customers’ habits—how they’re shopping and what they’re buying.
  • Kenshoo helps merchants of all sizes create automated digital marketing campaigns that drive demand to their businesses.
  • Outright offers an online bookkeeping tool for merchants, which helps them manage everything from accounts receivables to year-end taxes.
  • CIGNEX Datamatics helps clients worldwide implement Open Source ecommerce solutions that integrate with other technologies, quickly and cost-effectively.

Supporting Quotes:

“X.commerce is where developers build, and it’s where merchants can come to shop for new technologies and services,” said Matthew Mengerink, Vice President and General Manager, X.commerce. “The fact that so many market leaders are joining the ecosystem only proves that there is a critical market need and a tremendous opportunity to shape the future of commerce together.”

“Integrating Facebook Open Graph technology across eBay’s global commerce platforms represents a powerful way to bring people together across an inherently social activity – shopping,” said Katie Mitic, Director of Platform and Mobile Marketing at Facebook. “We’re just starting to see what’s possible with social commerce, and look forward to the new experiences developers create.”

“X.commerce addresses the complexity involved with effectively managing multi-channel commerce, and Kenshoo is honored to be one of the initial companies to develop on this platform,” said Sivan Metzger, General Manager, Kenshoo Local. “By creating an open ecosystem for developers like Kenshoo to extend our solutions, X.commerce empowers merchants large and small to get the tools they need to connect with customers across devices and channels.”

“We are proud to be a part of X.commerce because it levels the playing field for small businesses competing online,” said Steven Aldrich, CEO of Outright.com. “Outright can bring value to the X.commerce ecosystem by making the backend financial and accounting data easy to understand for the small business.”

“Retailers across the globe are looking for ways to leverage technologies that broaden their customer base and allow for expansion into areas that previously were very difficult,” said Paul Anthony, CEO, CIGNEX Datamatics. “Open Source ecommerce solutions allow companies to maximize the investment of growing their business by creating a model that is manageable on multiple levels - from the large complex Enterprise Retailers to start ups. CIGNEX Datamatics is excited to be part of the growing trend in ecommerce solutions and positioned to help companies maximize their revenue stream by implementing Open Source.”

For more information go to www.x.com. Like us on Facebook and follow X.commerce on Twitter: #Innovate2011; @X_commerce

About X.commerce

X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento to support eBay Inc.’s mission of enabling commerce. Through our ecosystem of developers, partners and tools, merchants now have access to open commerce technology to scale and grow their businesses.

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.’s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

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