SAN FRANCISCO--(BUSINESS WIRE)--At its Innovate Developer Conference 2011, eBay Inc. today announced the integration of Facebook’s new Open Graph functionality into its Magento and GSI global commerce platforms. This will allow developers to build new social shopping experiences for millions of consumers and retailers of all sizes, from small business entrepreneurs to national and global brands.
“Integrating Facebook Open Graph technology across eBay’s global commerce platforms represents a powerful way to bring people together across an inherently social activity – shopping”
- Available today for developers and retailers, Facebook functionality will be integrated into eBay Inc.’s X.commerce open commerce ecosystem. This gives third party developers access to eBay’s global commerce technology, including the Magento open commerce platform. More than 100,000 retailers worldwide who use Magento will soon have a seamless way to enable their customers to use new sharing options including ‘want’ and ‘own’ buttons as part of a new social shopping experience.
- eBay Inc. also plans to integrate Open Graph functionality into its GSI business unit’s Social Media Services framework. This will enable large merchants worldwide to offer their customers similar ways to connect with their friends through shopping, using GSI’s existing Open Graph-enabled content management system. GSI’s commerce platform supports more than 180 retailers in the U.S. and globally, including many leading national brands.
- With this Facebook Open Graph integration, Facebook and eBay are driving new forms of community and advancements in social commerce by giving developers the technology to create new social experiences, empowering consumers to share their shopping interests, and enabling retailers to add social functionality to their apps and websites.
“Technology is changing the way consumers shop, and eBay Inc.’s integration with Facebook will make shopping social for consumers and retailers worldwide,” said Matthew Mengerink, Vice President and General Manager, X.commerce. “Retailers and developers need a technology-driven global commerce partner to help them engage and connect with consumers anytime, anywhere. By making eBay’s technology and global commerce platforms available to developers and retailers through X.commerce, we are that partner, enabling commerce, changing the way people shop.”
“Integrating Facebook Open Graph technology across eBay’s global commerce platforms represents a powerful way to bring people together across an inherently social activity – shopping,” said Katie Mitic, Director of Platform and Mobile Marketing at Facebook. “We’re just starting to see what’s possible with social commerce, and look forward to the new experiences developers create.”
eBay, eBay Inc., Facebook, X.commerce, Open Graph, eBay Marketplaces, social commerce, social shopping, GSI, Matthew Mengerink, Katie Mitic
X.commerce – eBay Inc.’s newest business – brings together the technology assets and developer communities of eBay, PayPal and Magento to enable eBay Inc.’s mission of enabling commerce. Through our ecosystem of developers, partners and tools, merchants now have access to open commerce technology to scale and grow their businesses. For more information, visit www.x.com. Like us on our X.commerce Facebook page and follow X.commerce on Twitter: #Innovate2011, @X_commerce.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.’s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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