StubHub: Naming Rights Partner for Major Facility
By: eBay Inc. Staff
Home of the MLS Champion LA Galaxy and Chivas USA Teams to be re-named StubHub Center
SAN FRANCISCO & CARSON, Calif.--(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace, entered into an agreement with AEG in which the San Francisco-based company will become the new naming rights partner of The Home Depot Center in Carson, Calif. on the campus of California State University, Dominguez Hills. Effective June 1, 2013, the 125-acre multi-sport facility will become ‘StubHub Center,’ which represents the first-ever naming rights partnership for the ticketing company and leading consumer brand.
“At StubHub, we have an unyielding focus on the fan experience and with our partners at AEG, we intend for StubHub Center to be the embodiment of that focus as we work to create one of the most fan friendly stadiums in the world.”
Just as StubHub has utilized technological innovation to revolutionize the ticketing industry, StubHub will do the same in transforming the live event experience at StubHub Center, with a focus on providing several ‘fan-friendly’ activation components at the facility. In addition, the long term multi-year agreement will provide StubHub on-site assets including prominent, permanent signage of two giant digital freeway marquee signs as well as throughout the entire 125-acre facility, on-site interactive fan experience activities, integration into the official venue website and LA Galaxy team marketing assets. Financial terms of the agreement were not disclosed.
“As leaders in the ticketing industry, providing the highest levels of customer satisfaction and as an increasingly popular consumer brand, this partnership is groundbreaking for our company. We look forward to the relationship with millions of fans at StubHub Center,” said Danielle Maged, Global Head of Partnerships and Business Development at StubHub. “At StubHub, we have an unyielding focus on the fan experience and with our partners at AEG, we intend for StubHub Center to be the embodiment of that focus as we work to create one of the most fan friendly stadiums in the world.”
StubHub’s partnership with a major sports facility represents the first-ever ticketing company to add its name to a public venue. The industry’s leading online ticket marketplace started in 2000, and through global partnerships with more than 100 sports properties and brands, including AEG, ESPN, Barclays Premier League Football teams, as well as numerous teams in MLB, NFL, NBA, NHL and now MLS, StubHub has quickly become one of the country’s leading entertainment brands. It has also partnered with primary ticketing companies AXS, Paciolan and Tickets.com. Its singular focus on fans and customer service has accelerated its adoption as a trusted brand about which consumers feel passionate.
“We are pleased to have this opportunity to expand our global partnership with StubHub,” said Shervin Mirhashemi, President, AEG Global Partnerships. “We have always had great respect and admiration for StubHub and their industry leading sponsorship activation in recent years and, it’s because of their tremendous success throughout North America and their dedication to creating great customer service experiences for guests that truly makes this such an important deal for AEG and the millions of fans that will be exposed to this partnership in the coming years.”
As part of a global partnership between AEG and StubHub parent company eBay, announced in November of 2012, StubHub will take an active role in the re-birth of the 10-year old facility that is home to Major League Soccer’s LA Galaxy and Chivas USA. StubHub Center will remain an Official U.S. Olympic and Paralympic Training Site and the training center for the United States Soccer Federation, the United States Tennis Association and USA Cycling.
Focusing on its commitments to customer service and the fan experience, StubHub Center will introduce several fan friendly elements to the 125-acre multi-sport venue that includes a 27,000-seat soccer stadium, 8,000-seat tennis stadium, 2,450-seat indoor velodrome and 2,000-seat track and field facility.
“We welcome this new and exciting partnership with StubHub, an organization that, like us, emphasizes the highest level of customer services and fan experiences,” said Katie Pandolfo, General Manager of the AEG Facilities’ managed venue that will transition to StubHub Center this June. “We look forward to working with StubHub to design new programs and activation elements that will provide an even higher level of fan engagement and experience.”
Starting in early June, the facility will be transformed into StubHub Center and will be officially re-launched at the June 19 MLS matchup when the LA Galaxy host the Portland Timbers.
About StubHub Center
StubHub Center is southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG Facilities, the $150 million, privately financed facility was developed by AEG on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. StubHub Center features an 8,000-seat tennis stadium, a 27,000-seat stadium for soccer, football and other athletic competitions and outdoor concerts; a 2,000-seat facility for track& field and a 2,450-seat indoor Velodrome – the VELO Sports Center – for track cycling. StubHub Center is home to two Major League Soccer teams, the two-time defending MLS Cup Champion LA Galaxy and Chivas USA. Named an Official U.S. Olympic and Paralympic Training Site, StubHub Center is also home of the United States Tennis Association’s (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and Athletes’ Performance, an international training center for elite and professional athletes.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the San Francisco Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL, MLS and NCAA, complemented with companies such as ESPN, AEG, Tickets.com, and Paciolan.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2 arena and entertainment district (London, England) which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention "headquarters" destination along with entertainment, restaurant and office space that "officially" opened in 2010. In addition to overseeing privately held management shares of the Los Angeles Lakers (NBA), assets of AEG Sports include franchises and properties such as the Stanley Cup Champion Los Angeles Kings (NHL), MLS Cup Champion Los Angeles Galaxy two hockey franchises in Europe, the Amgen Tour of California cycling race and Zazzle Bay to Breakers foot race. AEG Live, the company's live-entertainment division, is the world's second largest concert promotion and touring company and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships and AEG Merchandising, a multi-faceted merchandising company are also core business units of AEG. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report while in 2011, AEG introduced axs Ticketing, the first phase of its new entertainment platform serving as the company's primary consumer brand which will also feature a mobile service as well as a video content service now in development. For additional information, visit www.aegworldwide.com