Video: The Inspiration Behind PayPal’s New Brand Identity
By: eBay Inc. Staff
In a new behind-the-scenes video, PayPal President David Marcus and others discuss the inspiration and goals behind PayPal’s new logo and brand identity.
We previously reported on the new brand identity, and a global campaign surrounding it, in this story. PayPal’s new logo and identity are designed to exemplify that simplicity, convenience and security are essential in the new omni-channel world.