Brit shoppers find m-commerce more 'APP'-ealing than European neighbours

Brits are embracing mobile shopping faster than their European counterparts, according to new data out today by eBay, the UK’s number one ecommerce site.  Having led e-commerce in the UK year-on-year for the past ten years, eBay is now also leading the mobile commerce market, its fastest growing channel, with £64 million worth of goods purchased from an  eBay app in 2009[1].