The Queen gives Kate Middleton a run for her money in the fashion stakes as she sets trends on her recent Commonwealth Tour
Brits go mad to get the Queen’s look as her UK tour continues, reports eBay.co.uk
With the run up to the Royal Jubilee in full swing it seems Brits are well and truly embracing all things regal as sales of items associated with the Royal touch are soaring online. However, it seems the Queen is giving her stylish granddaughter-in-law Kate Middleton a run for her money in the fashion stakes as her string of recent appearances have inspired the nation to get the Royal look.
eBay.co.uk has revealed that listings of Fortnum and Mason products rose by 79% following the Queen, Duchess of Cambridge and Camilla, Duchess of Cornwall’s visit to the London store at the start of the month. The Kate effect also continues to consume the nation as the Missoni coat Kate was recently spotted in sparked a four-fold increase in sales on eBay in similar styled coats (a rise of 112%), whilst the Queen has become a trend-setter in her own right as visitors flocked to eBay.co.uk to get her look. Sales of see-through umbrellas poured following the Queen’s appearance in the rain at St Paul’s Cathedral last week, increasing by more than double (108%). In addition, the last four occasions the Queen was spotted with her iconic handbag, eBay, the UK’s number 1 market place, saw sales rise by 10% as a direct result.
And Royal fever looks set to carry on as the Queen’s Commonwealth Tour continues this month. Laura Wilkinson, eBay spokesperson, comments “Patriotic Brits have been flocking to the site to pick up a piece of Royal style at a fraction of the price. Perhaps surprisingly, we’re seeing The Queen’s fashions make just as much impact as Kate Middleton’s as sales of her favourite accessories peak every time she’s spotted wearing them. We’ve also seen a 50% rise in the average selling price of Royal memorabilia on the site in recent weeks, so any Brits with Jubilee souvenirs in the cupboard could cash in by listing them on the site.”