eBay, the UK’s biggest online marketplace, has today announced that retail marketing expert, Amanda Metcalfe, has been appointed as UK and Republic of Ireland Marketing Director.
Amanda brings with her over 20 years’ retail experience from both high-street and ecommerce brands, with a particular focus on targeting female audiences. She joined eBay as Director of Fashion Retail in June 2011, helping to grow eBay’s most successful category, with over four million shoppers now looking for fashion on eBay.co.uk each month.
Prior to eBay, she spent the last five years specialising in online marketing as Marketing Director for luxury online fashion retailers My-wardrobe.com and Cocosa.com, as well as heading up online marketing for Sainsbury’s. Amanda began her career in marketing roles with some of the UK’s largest retailers, including Selfridges where she worked on the re-launch of the brand, as well as Debenhams where she led major database marketing programmes, and Laura Ashley.
Clare Gilmartin, UK Managing Director, eBay said: “With the sector undergoing a significant transformation, driven by the increasing need for retailers to adopt new technologies and channels to drive growth, Amanda’s blend of online and offline retail expertise will be invaluable. It’s an exciting time for our UK business, which is now our fastest growing market. We’re seeing particularly rapid growth in the number of female internet shoppers using our site and her background will help us to deliver a UK marketing plan that has an understanding of the female UK shopper at its heart.”
Commenting on her new appointment, Amanda Metcalfe, UK Marketing Director said: “I’m delighted to be taking up this new challenge. Working at eBay allows me to use both my retail and ecommerce experience, and in this role I’m relishing the chance to apply my knowledge across new categories, such as Homes & Garden which is performing extremely well.”