Pre-love is in the air: Islanders send second-hand searches soaring on eBay

Press Release

Fans searching 700% more for pre-loved fashion on the platform

Hitting the halfway point of this year’s Love Island - it’s official: pre-loved fashion has become the Islanders' type on paper and the nation’s too, as searches for Islander inspired pre-loved looks have sky-rocketed on eBay.

Since the announcement, the marketplace has seen 700% more searches for ‘pre-loved fashion’ as shoppers look to get in on the action. While on Google, there has also been 756% more searches for ‘ebay preloved clothes’ and 660% more for ‘pre-loved’, compared to last month. Overall we see more people talking about pre-loved fashion than ever with 935% more mentions of ‘pre-loved fashion’ recorded across all online platforms than during the same time last year.

Jemma Tadd, Head of Fashion at eBay UK said: “It’s still early days but we have already seen a shift in consumer shopping habits since the first episode hit our screens just four weeks ago. Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership we of course wanted to get people talking about pre-loved, but more importantly we wanted to see people thinking and acting differently - and we're delighted to see that change coming to life.”

Along the way, the Islanders individual styles have emerged and pre-loved fashion is proving a way to express their unique personalities. 

Rounding up what’s been hot so far, the Islanders have donned pre-loved fits from some of their dreamiest designer brands, ranging from Jacquemus, I AM GIA and Tommy Hilfiger, to Gucci, Moschino and vintage Versace. 

Showing pre-loved can look good no matter the price tag, some bargain pre-loved picks have included a Couture Club Satin Bomber Jacket for just £8 and a £10 white trouser suit with halter waistcoat. While at the other end of the spectrum, stand-out pricier pieces have included a £250 Gucci tiger bowling shirt sported by Luca and a Hervé Léger dress for £380 as seen on Ekin-Su.

eBay’s Love Island stylist, Amy Bannerman, has handpicked her favourite pre-loved looks from the series so far and is sharing her thoughts on what some of the Islanders individual styles are shaping up to be.

The girls:

Tasha goes bright and delights

Amy Bannerman said: “Tasha’s great sense of personal style definitely stood out to me and I think is really shining through on the show. From how she wore the men’s vintage red Champion satin bomber jacket, to those ultra mini dresses, I can tell that she is open to trying and testing different trends. I’d describe Tasha’s look as eclectic and stylish, she clearly has a really good eye and isn’t afraid to wear a bold or bright colour.”

 Tasha’s trendsetting looks are gaining popularity, with searches rising on eBay UK:

  • ‘green sequin dress’ +180%

  • ‘green mini dress’ +300%

  • ‘yellow co-ord’ +78%

You can get Tasha’s look and shop her edit on eBay here.

Paige blurs lines in all the right ways

Amy Bannerman said: “As the weeks go by, Paige is definitely getting more experimental with her fashion and showcasing her playful personality through the clothes she’s wearing. Mixing boy meets girl into her wardrobe perfectly, Paige can wear just about anything - from men’s cargo pants turned into a micro mini, to a denim corset with an oversized white shirt - she’s playing with different looks and proportions  and it looks so good on her.”

Paige’s experimental outfits are gaining popularity, with searches rising on eBay UK:

  • ‘blue pvc top’ +2500%

  • ‘oversized jeans’ +50%

  • ‘white waistcoat’ +171%

You can get Paige’s look and shop her edit on eBay here.

 Indiyah is the cut out queen 

Amy Bannerman said: “From day one, Indiyah has set the bar for cut out dresses. From Poster Girl, to the OG of this whole vibe - Mark Fast, she has caught more than Dami’s eye in these bodycons and I’m loving her looks. Excited to see what she wears next!”

Indiyah’s cut out fits are gaining popularity, with searches rising on eBay UK:

  • ‘poster girl’ +350%

  • ‘cut out dress’ +72%

  • ‘bodycon dress’ +27%

You can get Indiyah’s look and shop her edit on eBay here.

The boys:

Dami has every pattern covered

Amy Bannerman said: “The cheeky one in the group, Dami’s fun side certainly shines through in the prints and patterns he rolls out each night. Making them look effortlessly cool, it seems to me that there’s no pattern Dami can’t wear, he’s a dream to dress!”

Dami’s prints and patterns are a fan favourite, with searches rising on eBay UK:

  • ‘pattern shirt’ +250%

  • ‘hawaiian shirt’ +55%

  • ‘printed shirt’ +100%

You can get Dami’s look and shop his edit on eBay here.

Jacques and Luca like to share and rewear

Amy Bannerman said: “Jacques and Luca’s bromance is stronger than ever as they’ve been sharing a certain Sandro varsity jacket. Bringing luxe preppy vibes in a casual way, this duo have adopted a more muted and neutral look than some of the other boys. You know what they say, sharing is caring!”

Luca and Jacques’s love for a varsity jacket is shared, with searches rising on eBay UK:

  • ‘satin varsity jacket’ +33%

  • ‘baseball shirt’ +37%

You can get Luca’s look and shop his edit on eBay here.

You can get Jacques’s look and shop his edit on eBay here.

Helping you to get the Love Island look for less, from cut out dresses like Indiyah, to printed shirts like Dami, eBay is offering 15% off all pre-loved fashion until Thursday 30th June at midnight. 




Offer: 15% off pre-loved fashion (incl. jewellery & watches)

Code: BAG15

Dates: Tues 28th June 10am - Thurs 30th June midnight

T&Cs: Min spend £9.99, max discount £50.

Full terms & conditions here.