Brits collectively spend more than a staggering £73 billion a year on their passions and interests with men spending an average £52 more a month than women on the things they love.
Yet while 20% of us say we keep our purchases a secret from our partner with 30-44 year olds most likely to keep their spend on ‘self expression’ under wraps, we’re not very good at covering our tracks as we look to social media to show off our spending.
A third of us say we’re inspired to get creative by our social media feeds with the majority of those surveyed (40%) saying we’re most likely to spend on our homes, well ahead of our wardrobes at 24%.
Unsurprisingly, the online marketplace found it’s the Brooklyn Beckham generation (16-29 year olds) who spend the most on themselves (£2,615 a year) while Cambridge has been identified as the most extravagant city in Britain. The average resident spends £278 on the things they love every month, beating London into third place at £187.
When it comes to spending on ourselves, men outspend women by £631 a year – turning to music (13%), gardening (13%) or exercise (11%) as their outlets while women are most likely to treat themselves with new kit for cooking (15%), home (13%) or arts and crafts (12%).
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