StubHub’s Charitable Campaigns Draw Major Participation, Media Coverage
By: eBay Inc. Staff
Mom’s Night Out and Take Off Your Boots campaigns help drive media and charitable giving as they make fans happy.
StubHub has attracted major media attention in recent weeks, thanks to two consumer-facing programs that not only serve fans but benefit important charitable causes.
StubHub launched Mom’s Night Out featuring celebrity spokeswoman Alyson Hannigan from “How I Met Your Mother” fame to help give Moms a needed night out while helping to raise money for Adopt-A-Classroom. Mothers can enter to win a night out with three friends to baseball games, concerts and more.
Concurrently, StubHub is running its Take Off Your Boots campaign in partnership with a charity called Soles4Souls, which collects and distributes shoes to people in need worldwide. The Take Off Your Boots campaign asks fans to donate a pair of shoes at one of seven events, and in exchange they get a pair of tickets to see U2.
“The great thing about these programs is that it gives us an opportunity to help make fans’ dreams come true while also supporting some very worthy charitable causes” said Glenn Lehrman, Head of Corporate Communications at StubHub.
Mom’s Night Out events are going on throughout the summer, and StubHub is emphasizing that the program is a great resource for moms and families looking for tickets to fun events. Proceeds from events designated Mom’s Night Out will go to benefit Adopt-a-Classroom, and has resulted in media coverage on The Early Show, E! News , Access Hollywood Live! and KTLA Morning News. In print and online, it has been covered in Martha Stewart Living, CBSNews.com, Parents, LilSugar, Marie Claire, SheKnows, InStyle, People, Entertainment Weekly, Parade, Us Weekly, The Los Angeles Times and Modern Mom.
Take off Your Boots is off to an extraordinary start after an initial event in Denver, Colorado. StubHub took over the Hard Rock Café in Denver, and handed out U2 tickets in exchange for shoe donations for the charity Soles4Souls. In less than two hours, organizers collected at least 200 pairs of shoes, and people were lined up down the block. Coverage appeared in The Denver Post, Denver Daily News and on Westword Magazine’s website, via a ticket giveaway promotion.
Take Off Your Boots continues today with an event at Hard Rock Café at San Francisco’s Pier 39 starting at 3 p.m.