25 items to sell every second on Black Friday 2015 on

Nine million Brits predicted to visit eBay in 24 hours on 27th November

  • Festive shopping heats up with eight days of deals launching Mon 23rd Nov until Cyber Monday (Mon 30th Nov)

  • New offers go live every morning at 8:00AM GMT

  • 2015’s busiest shopping period will also see 8.5 million Brits visit the online marketplace on ‘Super Sunday’ (29th Nov)

  • New research from eBay reveals how Brits will choose to shop and gift insights this Christmas


11 NOVEMBER 2015, LONDON, 8:30AM – eBay has predicted that nine million Brits will visit its UK site on Black Friday 2015 (27th November).


In its milestone 20th year, eBay estimates that a staggering 25 items will be purchased each second through the marketplace on Black Friday in the UK. Two thirds of busy Brits will also enjoy Black Friday deals from the commute to couch, as they shop via mobile device.


Customers will be able to take advantage of a wide selection of deals running for eight consecutive days, from Monday 23rd November to Monday 30th November, with new offers revealed at 8.00AM GMT each day.


Research from eBay has also revealed insight into the way Brits will shop this holiday season*:


  • Across the nation, Brits are planning on spending more on gifts for their children than anyone else this December 25th, with partners coming in second and parents third


  • When it comes to ‘shop-spiration’ most Brits are bedding down, admitting their bed is the perfect place to dream up their Christmas shopping lists. Mobile shoppers also revealed that they would most likely purchase from the comfort of their living room sofa!


  • The average shopper will part with a total of £208.94 in gifts, with women acknowledging that they spend more than their male counterparts. 78% of the fairer sex also admitted to leading the Christmas shopping for their household this year. In fact, nearly half of women surveyed (45%) anonymously confessed to keeping a gift they had originally purchased for someone else!


  • There’s also a regional split on Christmas spend. London residents will spend the least on presents (£181.22) in comparison to major regional cities. Liverpudlians are set to spend more on festive goodies than any other city in the UK - an average of £239.30 in 2015




For more information on Black Friday 2015 please contact Exposure (on behalf of eBay) on: // 0207 907 7130


Notes to Editors:

* This study was conducted in Great Britain via TNS Ncompass, an Internet omnibus survey. A sample of 2,471 British Adults aged 16-64 were interviewed. Interviewing was conducted by online self-completion from 17th - 28th September 2015. The sample has been weighted to represent the adult (16-64) population of GB.


About eBay

Established in 1995, today eBay is one of the largest marketplaces in the world with 158 million active buyers and 800million listings worldwide. Our mission is to be the world’s favourite destination for discovering great value and unique selection. The eBay mobile app has been downloaded over 291million times. Through, shoppers can access the products of over 200,000 small businesses from across the UK, and shop the items of independent sellers and big name brands. Through eBay UK’s partnership with Argos, shoppers are able to Click and Collect at around 800 UK and Northern Ireland Argos stores, with over three million parcels sent using the service since 2013.


eBay Inc. (NASDAQ: EBAY)

eBay Inc. is a global commerce leader including the eBay, StubHub and eBay Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2014, eBay enabled $83 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit