Trends & Data

eBay reveals brides-to-be walk down the ‘online shopping’ aisle with wedding dress searches leading the way at the start of the year

With the likes of Pippa Middleton and Pixie Lott hotly tipped to tie the knot in 2017, and following a flurry of festive proposals, online marketplace has revealed that in the months of January and February it anticipates there will be approximately 1.7 million searches for ‘wedding dress’ on site.[1]

With nearly 30,000 current listings for wedding dresses and more than 17,000 dresses sold in the last three months alone,  the online marketplace has styles ranging from vintage lace numbers on the big day like Kate’s to contemporary two pieces as worn by Olivia Palermo.[2]

It’s clear that brides-to-be start to focus in the New Year, as data from eBay showed that January 1st is listed as the most popular day to search for wedding invitations. Currently, eBay has more than 2,500 listings for wedding stationery on site, including everything from traditionally embossed to homemade rustic style invites.

eBay also gives an insight into men’s habits when it comes to the big day. Data reveals that men leave their outfit to the last minute, with an increase for men’s formal searches typically in June. While guests seem to be more on the ball, with 30,000 searches for guest outfits at a much earlier time of April.

However, although men might leave choosing their own outfit until the eleventh hour, the site does see them helping out with other shopping searches for the big day - including bridesmaid dresses.



eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume


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[1] eBay Retail Report                 

[2] All data unless otherwise stated taken from eBay October 11th – January 8th 2017