eBay welcomes L'Oreal to its marketplace

Press Release

L’Oréal, the world's largest beauty group, sees the launch of a first shop on eBay.

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This month L’Oréal, the worlds’ largest beauty group, sees the launch of a first shop on eBay, the global marketplace, with all products ranged sourced directly from L’Oréal. The online store will be available on, selling the L’Oréal Paris Men Expert Range – the range will also feature in the up-coming male grooming section of the eBay e-commerce site.

The male skincare range features 50 sku’s including deodorants, moisturisers and shower gels, and has been developed for men of all ages. All products from the range will be available on eBay with free shipping in the UK for most UK based customers.

This will be the first line of products sourced directly from L’Oreal, available on

Dieter Newell, senior director of trading, eBay, said:

“eBay is an ideal partner for businesses and brands of any size. With over 20 million Brits shopping each month on we help businesses to reach an even wider customer base. Our ambition is to provide choice and convenience for our shoppers and enable our business partners to grow. We’re delighted to welcome L’Oréal onto eBay and look forward to supporting their e-commerce business plans.”

Nikki Akers, eCommerce Director, L’Oréal said:

“As a key strategic part of our global ambition to reach 1 billion online consumers by 2020, partnering with Trojan and eBay is a natural fit. The new eBay store will ensure that customers can buy our products with ease through PayPal and guaranteed assurance that they are of the highest quality and performance, this is something that is very important to us. The store will launch first with L’Oréal Paris Men Expert, moving forward opportunities will be explored for launching more L’Oréal brands on eBay.”

The store has been set up as a partnership between L’Oreal and Trojan Electronics Limited who will be operating the store. All products on the store will be sold by Trojan Retail and sourced by Trojan directly from L’Oreal. Trojan’s platform enables manufacturers and brand owners direct access to consumers via online marketplaces, helping establish customer recognition through trusted marketplaces like eBay. The conventional supply channels are changing fast and these changes are recognized by leading companies like L’Oréal.