eBay Launches “Give-A-Toy Store” Mobile Giving Experience

By: eBay Inc. Staff

Interactive storefront windows deliver an innovative way to “window shop for good” this season, powered by eBay mobile and benefitting Toys for Tots

NEW YORK--()--eBay, the world’s largest online marketplace and a leader in mobile commerce, unveiled The Give-A-Toy Store in New York and San Francisco – eBay’s latest innovation that makes it easy for shoppers to donate joy – and toys – via their mobile devices. The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25. Window shoppers can download the eBay mobile app to scan QR codes on virtual price tags, which triggers the toys to animate and “come to life.” As donations are made to Toys for Tots, the virtual toys celebrate and express their gratitude.

“This holiday season, we’re giving people an innovative way to window shop for good that will benefit Toys for Tots”

Key Facts

  • eBay teamed up with Toys for Tots to spread some holiday cheer this season and give people an innovative way to window shop for good.
  • Interactive store windows feature popular toys that represent different donation levels, from $2 to $25. Download the eBay mobile app to scan custom Quick Response (QR) codes on virtual price tags using a mobile phone. This triggers the toys to animate and “come to life.” As donations are made to Toys for Tots, the virtual toys celebrate and express their gratitude.
  • Actress Debra Messing joined eBay to launch The Give-A-Toy Store in New York City, located at 35th Street & Broadway, near Herald Square. A Give-A-Toy Store also opened at 117 Post Street in San Francisco, near the busy Union Square shopping district. Both locations will be open for enjoyment and charitable window shopping through December 9th.
  • Shoppers not in New York or San Francisco are able to experience the Give-A-Toy Store and make donations by visiting www.eBay.com/GiveAToyStore. Facebook users are also invited to interact with the Give-A-Toy Store on Facebook, through the Build a Toy campaign that allows fans to customize a virtual toy at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.
  • Powered by eBay mobile and designed by eBay’s ad agency, Venables Bell & Partners, The Give-A-Toy Store brings to life eBay’s on-the-go shopping experience. The eBay mobile app lets consumers scan and shop anytime, anywhere, anyhow.

Key Quotes

“This holiday season, we’re giving people an innovative way to window shop for good that will benefit Toys for Tots,” said Richelle Parham, chief marketing officer, eBay North America. “We’re leveraging our mobile technology to power The Give-A-Toy Store, which offers a differentiated, interactive experience for shoppers who wish to give using their smartphone.”

“It always feels good to give, but I think it is especially gratifying during the holiday season,” said actress Debra Messing. “I’m really excited eBay and Toys for Tots asked me to help open The Give-A-Toy Store here in New York. It’s a fun and interactive way to spread some holiday cheer this year – you can donate toys to kids in need, right from a smartphone.”

Key Links:

Tags/Keywords:

eBay, eBay Inc., Toys for Tots, Give-A-Toy Store, mobile commerce, mobile philanthropy, holiday giving, holiday gifting, Richelle Parham, Debra Messing

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.’s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

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