Richard Brewer-Hay

eBay launched a new eCommerce marketplace earlier today called by eBay that offers products that have a positive impact on people and the planet. The goal is to empower consumers to align their social values with their shopping.

eBay collaborated with World of Good, Inc., “a purpose-driven start-up dedicated to building ethical consumer experiences, by bringing its deep knowledge of the global ethical supply chain to mainstream retail partners.”

From the press release:
“ by eBay gives shoppers who care about making a difference access to great products that help people and the planet,” said Lorrie Norrington, president of eBay Marketplaces. “Socially responsible shopping just got bigger and better.”

“We created the marketplace to enable shoppers to purchase socially responsible products with confidence,” said Robert Chatwani, general manager of by eBay. “Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact.” is a one-stop-shop where the products and sellers are verified by third parties called Trust Providers – like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans – to meet a core set of ethical and environmental standards. The key of course is that all listings are also available on, making sure that all of the “socially responsible” products are available to the more than 84 million active users on eBay worldwide.

One of the coolest things about the site is the incorporation of the Goodprint labeling system. Essentially it acts as a nutritional label for each product on the site, allowing shoppers to see the positive social and environmental impact each purchase makes – whether it provides economic empowerment to people, conserves energy, supports animal species preservation, or is made of recycled, organic and/or sustainable materials.

Related Reads:
Ethical eBay Site aims to do a World of Good
Release Your Inner Hippie at
eBay’s new site has green goals