Pizza with a Purpose: eBay and Pizza Hut Partner to Support Child Literacy This March Madness
By: eBay News Team
Benefiting the Literacy Project, shoppers can bid on Pizza Hut's pie-ordering "Pie Top II" sneakers.
Calling all Sneakerheads and pizza lovers! eBay is featuring a limited-edition sneaker that is not only pioneering both the fashion and food delivery industry at an unprecedented rate, but also makes an impact.
Timed with the Final Four NCAA Championship week, Pizza Hut and eBay joined teams to auction off the “Final Four” pairs of the limited-edition Pizza Hut Pie Tops II sneakers, which also come with free pizza for a year, all while benefiting The Literacy Project. Visit eBay.com/PieTops beginning March 26 at 11:59am CST through April 2 and bid at a chance to get an iconic pair of these pie-ordering high tops into your sneaker rotation.
Not only do these Pie Tops have the capability to order a pizza at the press of a button, but they also have a button to pause live TV so you won’t miss a second of the game. These delicious built-in features are truly one-of-a-kind.
“With a pair of shoes being sold every 1.5 seconds on eBay, we are delighted to present our shoppers with a once-in-a-lifetime opportunity to purchase collectible kicks for social good,” said Brenda Halkias, General Manager of eBay for Charity.
Pizza Hut believes education is the key to unlocking a person's full potential, and educational success is rooted in childhood reading skills. One-hundred percent of proceeds will benefit The Literacy Project, a cause that Pizza Hut has supported for over a decade. Since 1984, Pizza Hut has nurtured a love of reading through the BOOK IT! Program – inspiring 1-in-5 Americans along the way! Now, through The Literacy Project, the company has an even greater goal – to transform the lives of 100 million people in just 10 years, by enabling access to books and educational resources, empowering teachers and inspiring readers. All funds donated through The Literacy Project go to First Book, a non-profit social enterprise, to help provide free books that are age-appropriate and culturally-relevant to children in need.
Additionally, for shoppers attending Sneaker Con Bay Area on March 31 - April 1, fans can see the kicks up close and bid in real-time from the show floor.
*eBay is not affiliated with or endorsed by the NCAA.